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The Venture Codex

Tola Capital

520 East Denny Way, Seattle, Washington, 98122, United States

Overview

Founded in 2010 by ex-software operators, Tola Capital is a venture capital firm that believes in the power of software and data to transform the way the world works. Our diverse team provides hands-on engagement to founders who build solutions with the potential for long-term, transformational change. We invest globally across multiple stages and exclusively target companies led by exceptional talent who are building essential software for enterprise customers.

Total investments
64
Lead investments
36
Investments · 12mo
1
Active investors
8

Sector focus

  • Cloud Security
  • Developer Tools
  • Enterprise Software
  • Financial Services
  • Venture Capital
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Investment portfolio

  • StarLifter

    Led · Seed · Jul 2026

    StarLifter is developing an AI-powered Enterprise Decision Layer intended to help organizations detect operational signals in business data, understand their impact, and orchestrate decisions across systems. The company was founded by Fred Luddy, the creator of ServiceNow, who frames decision-making as the next major opportunity in enterprise software. StarLifter is working with select early enterprise design partners to test and validate its platform. It raised $11.5 million in a seed round led by Tola Capital to advance product development and partner deployments. The company aims to close the gap between when signals appear in data and when organizations can respond. No revenue, user metrics, or prior funding rounds were disclosed in the article.

  • Pay-i

    Led · Seed · May 2025

    Pay-i is a Seattle-based value-intelligence platform for GenAI that helps product, finance, and engineering leaders measure the business impact of model calls, prompts, and tokens. The platform lets users assign explicit dollar or time values to KPIs and compare multiple versions of a use case to identify which model, agent, or prompt delivers the strongest return. A built-in forecasting engine projects those returns forward so companies can prioritize features, remove ineffective changes, and scale GenAI before full production rollout. Pay-i's product is already being used by enterprise teams to assign hard dollar values to GenAI-enhanced features and to A/B test different agents or prompts in production. The company raised $4.9M in seed funding and intends to use the capital to expand operations and accelerate development efforts. Founded by Erik Winters, David Tepper and Doron Holan, Pay-i focuses on tying AI changes to outcomes like revenue growth, task completion time, and CSAT uplift.

  • TrustCloud

    Participated · Equity · May 2025

    TrustCloud offers an AI-native security assurance platform purpose-built to help CISOs and CROs make data-driven security and risk decisions across hybrid IT environments. The platform combines AI- and API-driven automation to convert traditional GRC into a business enabler that reduces financial liability and accelerates revenue. In the last year the company introduced three capabilities—Hybrid Data Fabric, Continuous Control Monitoring on a Control Graph, and Assurance AI—to automate first‑party and third‑party risk and compliance assessments. Hybrid Data Fabric aggregates IT, business, security, and GRC data via 100+ integrations and an SDK; ConMon uses proprietary AI-driven relationship models to continuously test controls; Assurance AI applies ML, NLP, and RAG techniques over the Control Graph. Led by CEO Sravish Sridhar, TrustCloud serves hybrid enterprises and focuses on enhancing its AI capabilities and channel go-to-market motions. The company raised $15M in the reported round to support those plans. Kintent builds automation-first compliance products, including TrustShare (a live portal for sharing privacy and security information), TrustOps (tools to manage frameworks like CCPA and GDPR) and Respond, an AI engine that drafts answers to security questionnaires. The company emphasizes programmatic, truthful sharing of security and compliance information between vendors and customers. Kintent has grown quickly, reaching over $1M in annual recurring revenue within 12 months and serving more than 80 organizations, including Evisort, Jeeves, Snyk, Notarize and DataRobot. Founder and CEO Sravish Sridhar started Kintent in 2019 after co-founding Seven Numerals and Kinvey (the latter was acquired by Progress in 2017). The company plans to expand headcount from about 25 to between 50 and 60 by year-end and to invest in product expansion and support for additional compliance standards. Kintent intends to apply its automation and AI to reduce the manual burden of lengthy security questionnaires and to help CISOs transform compliance from a cost center into a trust and revenue enabler. Kintent’s core product, Trust Cloud, automates the tedious process of answering security and privacy compliance questionnaires by mapping systems and data to desired standards, generating remediation best practices, and continuously testing for validation. The platform assesses a customer’s technology landscape, classifies stored data (including PHI where relevant), and produces actionable recommendations to improve compliance. The company launched in 2019, developed the product in early 2020, and began selling in October 2020. As of the article, Kintent has 35 paying customers, 14 employees, and is in the high six figures in revenue, growing roughly 20–30% month‑over‑month since launch. CEO Sravish Sridhar, who previously sold Kinvey to Progress Software in 2017, says the seed will support hiring and continued product development. Kintent is also building a free DEI component for Trust Cloud to provide diversity metrics and reporting.

  • Persona AI

    Participated · Seed · May 2025

    Persona AI develops bipedal humanoid robots designed to perform welding and other skilled trades in heavy manufacturing, with an initial focus on shipbuilding. The company has iterated three hardware generations in 24 months, performed its first untethered weld in a Houston shop, and demonstrated outdoor walking in protective materials. Persona AI has units already at HD Hyundai and plans prototype delivery by the end of 2026 with commercialization in 2027. It plans to offer robots via a robotics-as-a-service (RaaS) model to reduce customer capital expenditure and enable large-scale fleet deployments. The founding team includes veterans from NASA and prior humanoid efforts, and the company targets markets with acute labor shortages and repetitive, high-value welding work.

  • ESG Flo

    Participated · Series A · Apr 2025

    Tracera provides an AI-powered SaaS platform that automates collection, verification and auditing of sustainability (ESG) data with finance-grade accuracy and traceability. The platform handles thousands of data points across formats and languages, eliminating silos and manual spreadsheets to produce auditable sustainability reports. Tracera says it operates across more than 100 countries and has worked with over 30 Fortune 2000 enterprise clients, including EnerSys and La‑Z‑Boy, and with more than 30 companies across 13 countries. Its tools can reduce the time and cost of sustainability data management by up to 85 percent and it recently launched a Scope 3 emissions data tool to gather supplier-specific emissions information. Founded by CEO Patrick Obeid and spun out of Bain & Company’s Founder’s Studio, Tracera aims to scale its platform and expand adoption among manufacturing, construction, real estate, and retail clients. Financially, the company has raised $17.25M since its 2023 launch. ESG Flo offers an AI-powered data infrastructure platform that leverages AI automation and deep learning to gather data spread across organizations and create ESG reporting. Its technology is designed to produce reporting that complies with the EU CSRD and US SEC non-financial disclosure requirements. Led by CEO and founder Patrick Obeid, the company serves customers in the industrial, manufacturing, and infrastructure sectors. ESG Flo is based in New York and Houston, TX. The company plans to use the $5.25M seed funding to expand its solution to offer CSRD and SEC readiness, hire engineers to advance its AI engine, and scale its growth and marketing teams. The round includes board additions from investor representatives and a compliance expert to support product and go-to-market efforts.

Team