Pex builds an Attribution Engine it describes as the licensing infrastructure for the internet, bringing together rightsholders, creators, big digital platforms and enforcement parties. The platform comprises six modules: an asset registry, content identification, a licensing system, dispute resolution, payments and data/reporting. CEO and founder Rasty Turek says the system is used by most of the largest rightsholders while remaining accessible to individual creators and struggling musicians. Pex generates revenue from licensing deals and positions itself as a neutral intermediary to balance the needs of different users. The company acquired music rights startup Dubset last year and says the new funding will allow it to continue scaling the Attribution Engine. Pex was founded in 2014.

Total raised

$57M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2021