Phase builds a no-code WYSIWYG platform that enables UI/UX and product designers to create fully interactive website and app simulations and export production-ready UI code. The company launched its first product, a UI animation tool positioned against Adobe After Effects and Figma, and says the software can produce complete prototypes that behave like real products. Phase plans to roll out three additional tools — UI advanced prototyping, UI design and UI code export — across this year and next to streamline the end-to-end design workflow. The startup pursued a region-by-region go-to-market, soft-launching in South Korea where it found roughly 10,000 testers within weeks out of an estimated 100,000 designers. After opening a global beta and stabilizing the product, Phase says it is moving out of beta and prioritizing expansion into the U.S. and European markets. The company raised $13 million in funding in the round reported here.

Total raised

$13M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2025