Pico offers a suite of creator-focused monetization and audience-management tools, including landing pages, email capture, paid newsletters, subscription paywalls, tiered memberships, donations, and video revenue features. With its 2.0 platform Pico unifies these features under a single data structure and dashboard so customers can see who is paying for what content and where they came from. The company emphasizes its upgraded CRM as a core differentiator, positioning Pico as an operating system for the creator economy and plans to launch an API to support integrations. Pico says its customer count has grown nearly fivefold in the past year, and customers include The Colorado Sun, Defector Media and The Generalist. The company recently hired Rodolphe Ködderitzsch, a former YouTube partner-sales executive, as chief revenue officer. Pico is based in New York and has raised new funding to support its product and growth roadmap. Pico builds an identity layer for media companies that combines paywalls, checkout flows, and analytics to enable publishers to treat readers as customers. Founded in 2016 as PennyPass by Stanford grads Nick Chen and Jason Bade, the company emphasizes a no-code, quick setup that can be turned on in minutes. Pico positions itself as an "audience relationship management" product—a subcategory of CRM focused on conversion and retention for subscription-driven media. The product is generally available and is used by publishers including the Colorado Sun, Block Club Chicago, Teslarati, and ImpactAlpha. The company is betting that an out-of-the-box experience optimized for conversion and retention will give it a competitive advantage as publishers shift from ad revenue to subscriptions. Financially, Pico recently closed a $4.5 million seed round led by Precursor Ventures and Stripe.

Total raised

$11M

Funding rounds

2

Latest round

Equity

Latest activity

Apr 2021