Piqora is a marketing platform and analytics provider for visual social networks such as Instagram, Pinterest and Tumblr. Founded in 2012 as Pinfluencer, it offers campaign and promotion tools, customizable landing pages, analytics, competitive insights, hashtag monitoring, trend tracking, influencer engagement and social CRM. The company uses image recognition technology to identify product images across networks and plans to hire more image recognition engineers to improve logo identification. It recently launched an Instagram Conversation Manager, a web dashboard that aggregates comments and @mentions and is in private beta with customers including West Elm, Zales, JustFab and Benefit Cosmetics. Piqora works with over 300 customers, has run more than 600 Pinterest and Instagram contests delivering over half a billion impressions, and reports revenue in the "single digit millions," with monthly recurring revenue up 700% and a customer base that doubled in the last year. The team has grown from 12 to 23 employees and the company plans to double its 23-person team and open U.S. offices in Chicago and New York. Piqora provides marketing, analytics and customer-relations tools for image-driven social networks, including Pinterest, Instagram and Tumblr. The company sells annual subscriptions ranging from $12,000 to $24,000 and combines an analytics dashboard with hands-on advisory services. Piqora reported revenue in the single-digit millions and saw monthly recurring revenue grow 600% in 2013. Its customer base grew 400% to over 300 clients, with customers such as Crate & Barrel, Wayfair, Etsy and Steve Madden. The company tracks over 1,000 Instagram hashtags, has over 400 brands connected to Google Analytics and Omniture, and has monitored more than 450 photo contests that produced over half a billion product impressions. Piqora plans to expand its product suite into a "content management system for the visual web," will launch an initial product to consolidate tracked images across networks, and management aims to double the business in 2014 while growing headcount from 15 toward 30.

Total raised

$10M

Funding rounds

2

Latest round

Series A

Latest activity

Apr 2014