Plum Guide is a London-based vacation home platform that curates high-quality homestays. It finds and awards the best homes in each market through a combination of data, technology and expert “home critics.” The platform is led by Founder and CEO Doron Meyassed and now features properties in over 500 destinations across 29 countries. The company raised $9M in a funding round led by Beringea, bringing total funding since launch to $57M. Existing investors Talis Capital, Hearst Ventures and Latitude participated, and Plum Guide offered its community a chance to join the round via a Crowdcube crowdfunding campaign. The company intends to use the funds to accelerate its growth. The Plum Guide operates a curated booking platform that markets hand-picked holiday homes to affluent travellers who might otherwise choose hotels for consistent quality. The company employs hospitality experts who vet properties against a 150-point checklist covering factors from proximity to cafes and transport to Wi‑Fi speed. It currently operates in London, Los Angeles, Milan, New York, Paris and Rome. The startup says it will use new capital to expand geographically. In April it launched in Barcelona, Berlin, Copenhagen, Lisbon, Madrid and Tel Aviv, and plans to add six more U.S. cities later this year. The article does not disclose revenue or other operating metrics. The Plum Guide is a London-based startup that tests and curates holiday homes, short-term lets and vacation rentals. It handpicks properties from over 25 sites using a mix of algorithms and physical visits by hospitality experts. Shortlisted homes are visited and evaluated against 150 criteria, covering items from shower pressure and bedding quality to hosts' local recommendations. Roughly only 1 in every 100 spaces reviewed is accepted into the Plum collection. The company was founded in December 2015 by Doron Meyassed, Imran Arshed, Alex Lee and Arif Meherali. It raised funding to expand its business reach.

Total raised

$35M

Funding rounds

3

Latest round

Equity

Latest activity

Oct 2021