Power Assure develops data center energy management software for large enterprises, government agencies, and managed service providers, offering visibility, intelligence, analytics and automation to optimize capacity, service levels, and power consumption. The company is headquartered in Santa Clara, California, and is privately held. Power Assure’s solutions target smart-grid integration for data centers and the firm partners with vendors such as ABB, Cisco, Dell, IBM, Intel, In-Q-Tel, Raritan, UL and VMware. The company plans to use recent financing to expand sales and marketing and to increase engineering investments specifically for smart-grid integration. Financially, Power Assure has completed a $14.5M Series B and has raised $29.75M in total funding to date, including a grant from the U.S. Department of Energy. Dominion Energy Technologies joined the investor syndicate as a strategic backer to accelerate smart-grid–related initiatives. Power Assure develops Data Center Infrastructure and Energy Management software for large enterprises, government agencies, and managed service providers. Its solutions provide visibility, intelligence, analytics and automation to help CIOs, IT directors, and facilities managers optimize capacity, service levels, and power consumption within and across data centers. The company is led by president and CEO Brad Wurtz and is based in Santa Clara, CA. Partners include ABB, Cisco, Dell, IBM, Intel, In-Q-Tel, Raritan, UL and VMware. Power Assure intends to use the new funds to expand sales and marketing and to increase investments in engineering. Financially, the company has closed a $13.5M Series B and has raised $28.75M to date; it also received a $5M grant from the U.S. Department of Energy. Power Assure provides Dynamic Data Center Optimization software that delivers real-time and historical insight into power utilization and other key performance indicators. Its solutions are currently in production at large enterprise and government data centers. The company plans to use new funding to expand sales and commercialization initiatives and to further develop and promote adoption of its power optimization software. Financially, Power Assure has raised a total of $20.25M to date, including a $5M award from the U.S. Department of Energy to support development and adoption. The recent strategic investment is intended to accelerate commercialization and market expansion. The company is based in Santa Clara, CA. Power Assure builds software that dynamically reduces data center power consumption, which the company says cuts power use by half on average. Its product acts like an "automatic lights out" for data centers, putting servers to sleep or shutting them down during low utilization while adjusting capacity dynamically. Customers include Palo Alto Research Center, and the company says it has seen interest from government organizations, financial-services firms, and operators of 10,000–200,000 sq. ft. data centers. Power Assure plans to use the new capital to take its technology to a broader market. Founded in 2007 and based in Santa Clara, the company previously raised a $2.5M Series A from DFJ in 2009 and has won non-dilutive funding including a $5M Department of Energy grant and a $50,000 prize. Including the current round, Power Assure has raised $18.75M to date. Power Assure develops power management and business automation software designed to cut energy use and carbon emissions in data centers. The company’s core product targets commercial, corporate and government data centers with automated power-management capabilities. In 2010 it was awarded a $5M grant from the U.S. Department of Energy, funded by the American Reinvestment and Recovery Act of 2009. Proceeds from the grant will be used to augment product development and to drive commercialization of its software. Management says the funding will accelerate deployment of its technology and support customers’ energy-efficiency and green initiatives. The company plans to deploy the software in government and enterprise data centers as part of its commercialization push.

Total raised

$32M

Funding rounds

5

Latest round

Series B

Latest activity

Nov 2011