Prescient AI offers an AI-powered platform that delivers media measurement and budget optimization for omnichannel ecommerce brands, using proprietary machine learning models to attribute revenue across the entire media mix. The platform provides daily updates and campaign-level recommendations to improve ROAS and lower customer acquisition costs, and it measures media halo effects to determine how campaigns indirectly impact sales. Its accuracy is not affected by data-privacy restrictions or changes in the business environment. Prescient can connect to channels in minutes — including Shopify, Amazon, Meta, Google, Snap, TikTok and CTV — and within days delivers usable insights about how much revenue each channel and campaign contributes. Brands such as GOOD AMERICAN, HexClad, Cozy Earth and Nood use the platform to predict profitability and maximize advertising revenue. The company raised $10M in a Series A and intends to use the funds to expand its platform and increase sales and media channel integration coverage. Prescient AI offers a marketing attribution platform designed for DTC brands to forecast the impact of ad spend and identify the most effective campaigns. The system leverages probabilistic models to deliver campaign-specific revenue attribution and bespoke insights called "halo effects." Its platform shows how search traffic and direct visits to a brand’s web store are affected by spend across Facebook, TikTok, Pinterest, Snap, YouTube and Google shopping campaigns such as PMAX. The product is now open to DTC brands. The company plans to use the new funding to deploy additional AI capabilities to further empower marketers to optimize ad spend. Prescient was founded by Mike True and Cody Greco and is based in Miami, FL. Prescient AI develops an artificial intelligence-powered marketing simulation and prediction platform that helps eCommerce and D2C companies forecast demand and optimize marketing without storing real customer data. The platform enables clients to run simulations to predict outcomes from actions like running promo codes or increasing social ad spend, and to acquire high-value customers profitably while maximizing existing-customer value. After around a year and a half of operation the company has early beta clients including Boatsetter, SwagUp, and The Snow Agency, and deployed a project for a major record label that predicted a number-one Billboard song with 96.3% accuracy. Prescient emphasizes a consumer-first, cookieless approach as third-party cookies and pixels phase out, positioning itself as a solution for marketers struggling to measure marketing impact. The company has used its recent funding to hire talent including demand-forecasting expert Chris Kang and a VP of Product. Prescient plans to open early access to roughly two dozen more D2C brands starting this fall.

Total raised

$16M

Funding rounds

3

Latest round

Series A

Latest activity

Mar 2024