PubMatic provides a programmatic advertising platform across mobile, display and video. The company leverages proprietary technology and advanced mobile capabilities to enable online auctions through Real-Time Bidding (RTB) and Private Marketplace (PMP). Led by Co-Founder and CEO Rajeev Goel and based in Redwood City, CA, PubMatic focuses on enabling the buying and selling of media programmatically. In July 2014 the company raised $13M in funding led by Nokia Growth Partners, with participation from August Capital, Draper Fisher Jurvetson, Helion Ventures and Nexus Venture Partners. Management said the investment will be used to enhance direct market access by plugging into the global NGP and Nokia presence. PubMatic offers a real-time media selling platform that helps premium publishers automate the evaluation and sale of advertising inventory. Its platform combines real-time bidding (RTB), comprehensive brand protection tools, unified optimization, audience insights and hands-on support. Recent product launches include PubDirect for optimizing sales across multiple selling channels, PubLink for single-point access to partner tools and services, and solutions for mobile monetization, measurement and continuous margin improvement. The company has reported year-over-year revenue growth in excess of 150 percent. PubMatic is privately held and backed by investors including August Capital, Draper Fisher Jurvetson, Nexus Venture Partners and Helion Ventures, and plans to use additional capital to pursue targeted acquisitions and strengthen its balance sheet. Founded in 2006, the company operates seven offices across the U.S., Europe and Asia. PubMatic operates an ad server that sits between online publishers and ad networks such as Google AdSense, Yahoo Publisher Network, and ValueClick. Its platform communicates with multiple ad networks to find optimal ad layouts and the highest‑paying network while providing publishers a central dashboard to track all their ad networks and ad configurations. The company offers features including an impression‑level ad auction with real‑time bidding, global demand representation, audience analytics and monetization, enhanced brand control and data safety, guaranteed inventory yield management, and enterprise ad operations support. PubMatic will use the new funding to accelerate adoption of those recently launched offerings. The company has raised a total of $18 million to date after the latest financing. Competitors mentioned include YieldBuild, the Rubicon Project, and AdWhirl. PubMatic offers a suite of tools to streamline publishers’ ad networks and reduce the time needed to manage them. Its products include Dynamic Frequency Optimization, which predicts ad network pricing to secure better deals, and Advanced Ad Quality Control, which prevents ads from competing with a client’s direct sales force. The company partners with roughly 5,500 publishers. PubMatic is Palo Alto, Calif.–based and has raised multiple rounds of funding, including a recently announced second round. The latest funds came from existing investors and will be used to fuel worldwide expansion. No specific revenue or valuation figures were disclosed in the article. PubMatic offers a meta ad server that sits between online publishers and ad networks such as Google AdSense, Yahoo Publisher Network and ValueClick. The service communicates with multiple ad networks to find optimal ad layouts and the highest paying network for publishers. PubMatic provides a central dashboard for users to track all their ad networks and ad configurations. Although still in beta, the service already has over 1,500 users and supports dozens of ad networks. Management says the new funding will be used to expand the user base. The company was a TechCrunch 40 finalist.

Total raised

$73M

Funding rounds

5

Latest round

Equity

Latest activity

Feb 2014