Qonversion offers a subscription data platform and mobile subscription analytics tools that power app-based marketing optimization for mobile apps. The product is aimed at helping mobile-first companies manage and optimize monetization and marketing strategies. Qonversion reported growth to around 1,000 live apps on the platform, up from 160 a year earlier. The company plans to use new funding to strengthen its engineering team and build a commercial team to accelerate growth across Europe, the US, and APAC. Qonversion was founded in 2019 by founders who previously bootstrapped several mobile apps before launching the startup. The company is based in San Francisco, California. Qonversion provides a server-side solution and SDKs to embed subscriptions in mobile apps and surface granular subscription events and marketing data from app stores and ad platforms to advertising trackers. The product is positioned to improve attribution accuracy for paid acquisition by supplying detailed subscription data that the article says is hard to obtain without such a server solution. The company’s founders are described as being from Russia. The article records debate over how Qonversion differs from other analytics platforms and open‑source payment SDKs, with some commenters questioning its unique value. The piece also notes reputational sensitivity around “subscription” products and user complaints. The article reports a capital infusion of $850,000 from outside investors.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2021