Rael offers a line of personal care products centered on clean period care and broader women’s wellness, using natural and sustainable materials. Its products are manufactured using South Korean manufacturing technology and designed by a development team based in South Korea. The company sells direct-to-consumer at getrael.com and through major retailers including Amazon, Target, Walmart, CVS, and Walgreens. Led by CEO Yanghee Paik, Rael positions itself as a 360° holistic solution for modern women. The company has raised $59M in total funding since its 2017 founding and plans to continue product innovation, expand its women’s wellness offerings, accelerate retail growth, invest in brand and trade marketing, and advance global expansion. Rael is a women’s personal-care brand founded in 2016 in the U.S. by three Korean women, known for ranking No.1 on Amazon in the sanitary-pad category. The company expanded to South Korea in 2018 and has since entered 15 markets. In 2018 Rael raised a Series A of 200억원 (KRW 20 billion) from investors including SoftBank Ventures, a GS Retail–Mirae Asset joint fund, and Lotte Shopping. Last year Rael recorded 200% year‑over‑year revenue growth. The company recently secured a new investment from Unilever Ventures and plans to accelerate distribution expansion into China and Latin America. Rael sells primarily through e-commerce and retail channels as it scales its international footprint. Rael produces organic cotton pads and pantyliners (both #1 Amazon Best Sellers in their categories), biodegradable cardboard and non-applicator tampons, and a "Period Beauty" line of facial sheet masks and acne healing patches. Launched in 2017 and based in Orange County, CA, the company was founded by three female co‑founders: Aness An, Binna Won, and CEO Yanghee Paik. Rael positions itself around healthier, chemical‑free alternatives to conventional feminine care products and consumer education. The company emphasizes comfort and performance while expanding its product assortment beyond period basics. Rael plans to use new funding to grow its DTC site GetRael.com, pursue global expansion, and explore partnerships with major brick‑and‑mortar retailers. The article does not disclose revenue or user metrics. Rael develops feminine hygiene and feminine care products. The company is based in Buena Park. Rael disclosed it raised $2.1M in a pre-Series A funding round. The funding came from SoftBank Ventures Korea and Thrive Market Ventures. Thrive Market Ventures is the venture capital investment arm of Los Angeles-based Thrive Market, which has been making investments in companies related to its organic food and products. Thrive Market's first investment was in March in organic snacks maker Square Organics.

Total raised

$55M

Funding rounds

4

Latest round

Series B

Latest activity

May 2022