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The Venture Codex

Overview

Online membership market for affordable healthy and sustainable products.

Founded

2013

Deals ยท 12mo

0

Stage focus

Series A

Geographic focus

United States

Sector focus

Beauty
E-Commerce
Grocery
Health Care
...

Investment portfolio

2rounds
NAMEDATESIZE
Good Catch
Aug 2018Participated
$9 MSeries A
Rael
May 2018Led
$2 MSeries A
Good Catch
Aug 2018Participated
$9 MSeries A
Rael
May 2018Led
$2 MSeries A
2
Items
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Insights

Time horizon

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Deal Distribution

Thrive Market: 2 funding rounds are recorded in the selected participation categories.All available history.
Thrive Market: 2 funding rounds are recorded in the selected participation categories. All available history
Round typeLed dealsParticipated deals
Series A11

Monthly Deal Activity

Thrive Market: 2 deals are recorded across 102 months.All available history.
Thrive Market: 2 deals are recorded across 102 months. All available history
MonthDeals
May '181
Jun '180
Jul '180
Aug '181
Sep '180
Oct '180
Nov '180
Dec '180
Jan '190
Feb '190
Mar '190
Apr '190
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Aug '190
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Nov '190
Dec '190
Jan '200
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Jan '220
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Oct '260

Sector Breakdown

Thrive Market: Health & Life Sciences is the largest displayed sector by deal count (1 deals).All available history.

A deal can appear in multiple sectors, so sector totals may overlap. Capital represents disclosed total round sizes, not fund cheque sizes.

Thrive Market: Health & Life Sciences is the largest displayed sector by deal count (1 deals). All available history
SectorDeals
Health & Life Sciences1
Food & Agriculture1
Consumer & Lifestyle1

Deal Size Distribution

Thrive Market: 2 rounds have a disclosed size in the displayed size bands.All available history.

Undisclosed round sizes are excluded. Capital represents total round sizes, not fund cheque sizes.

Thrive Market: 2 rounds have a disclosed size in the displayed size bands. All available history
Round size band (USD)Deals
<$5M1
$5M-$10M1
$10M-$25M0
$25M-$50M0
$50M-$100M0
$100M-$250M0
$250M-$500M0
$500M-$1B0
$1B+0

Deals By Geography

Thrive Market: United States has the largest recorded deal count among the displayed regions (2 deals).All available history.

Top 1 of 1 regions; European countries are grouped as Europe.

Thrive Market: United States has the largest recorded deal count among the displayed regions (2 deals). All available history
RegionDeals
United States2
Thrive Market: 13 co-investors are shown, with Baleine & Bjorn Capital sharing 1 recorded deals.All available history.

Co-Investors

Bubble size = shared deals

Click a bubble to open that fund in a new tab.

Shows up to 20 co-investors ranked by shared deals. Deals may be shared with multiple funds, so rows overlap. Capital is total round size, not fund cheque size.

Thrive Market: 13 co-investors are shown, with Baleine & Bjorn Capital sharing 1 recorded deals. All available history
Co-investorShared deals
Baleine & Bjorn Capital1
Blue Horizon1
Clear Current Capital1
EverHope Capital1
Fresh Direct1
M131
New Crop Capital1
PHW Group1
Rocana Ventures1
SoftBank Ventures Asia1
Starlight Ventures1
Stray Dog Capital1
VegInvest1

Investment Strategy

Thrive Market: Led accounts for 50% and participating for 50% of round participation.All available history.
Thrive Market: Led accounts for 50% and participating for 50% of round participation. All available history
CategoryDeals (count)Share (%)
Led150%
Participating150%
Thrive Market: Single-lead accounts for 0% and co-led for 100% of lead dynamics.All available history.
Thrive Market: Single-lead accounts for 0% and co-led for 100% of lead dynamics. All available history
CategoryDeals (count)Share (%)
Single-lead00%
Co-led1100%

Team

Amina Pasha

Chief Marketing Officer

Andrew Tang

VP of Tech Ops

David Chang

Vice President, Finance

Gunnar Lovelace

Founder / Board Member

Jeremiah McElWee

Chief Merchandising Officer

Karen Cate

CFO & Head of Operations

Kate Mulling

Co-founder

Nicholas Green

Co-Founder & CEO

Sasha Siddhartha

Co-Founder & CTO

Tiffany Lee

VP of Legal

Tim Kolenut

Senior Product Manager