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Fresh Direct

2 Saint Anns Ave, Bronx, NY, 10454, United States

Overview

FreshDirect is a leading online fresh food grocer, delivering directly to customers across seven states and throughout the New York, Philadelphia, and Washington, D.C. metropolitan areas. FreshDirect is committed to sourcing the freshest and best-tasting meat, fish, produce, and specialty items through direct relationships with suppliers, growers, and farmers. Launched in 2002 and headquartered in the Bronx, NY, FreshDirect is a great local brand, part of the Ahold Delhaize family of companies

Total investments
2
Lead investments
0
Investments · 12mo
0
Active investors
2

Sector focus

  • Bakery
  • Catering
  • Coffee
  • Craft Beer
  • Delivery Service
  • Food Delivery
  • Food Processing
  • Fruit
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Investment portfolio

  • Good Catch

    Participated · Series A · Aug 2018

    Good Catch produces plant-based seafood products created by chef partners and brothers Chad and Derek Sarno and is owned by Gathered Foods. The company closed an oversubscribed Series B funding round with net proceeds totaling over $32 million. Management says the funds will be used to expand distribution across North America, Europe and into Asia. Proceeds will also support the opening of a state-of-the-art manufacturing facility and new product and food-service channel launches in early 2020. Company leadership and investors described the round as recognition of Good Catch’s strategy and strong consumer reception. Quotes in the coverage emphasize growing consumer demand for plant-based alternatives as a driver for the raise. Good Catch Foods produces plant-based seafood using a special “six-bean blend” of pea, soy, chickpea, lentil, fava, and navy beans to recreate fish-like products such as fish-free tuna, crab-free cakes, and fish-free sliders. The company is based in Newton, Pennsylvania. Its product line targets sustainable alternatives to seafood with a stated mission to preserve the ocean’s natural resources while introducing enjoyable seafood choices. The article says the business aims to benefit both consumers and the environment through these products. Good Catch received $8.7 million in capital funding to advance its sustainability mission. Investors in the round are described as interested in helping save the ocean’s ecosystem.

  • Chef'd

    Participated · Equity · Aug 2017

    Chef'd is a meal kit delivery service based in New York and El Segundo, California, founded in 2013 by CEO Kyle Ransford. The company delivers meals consumers can order from a wide selection of breakfasts, lunches and dinners tailored to different lifestyles, including meat-free, gluten-free, vegetarian and vegan options. It partners with chefs, culinary influencers and national brands and is also developing its own portfolio of dishes. Chef'd raised $35.2M in strategic funding to support its growth. The funding was reportedly led by Smithfield Foods, with participation from Campbell Soup and FreshDirect. The company intends to use the proceeds to expand operations. Chef'd operates a food delivery service that ships chef‑cooked recipe kits filled with fresh ingredients to customers' homes. The company offers over 200 recipes that accommodate all dietary needs, developed in partnership with celebrity chefs, restaurants, food bloggers and food media globally. Chef'd is led by Kyle Ransford and Jesse Langley. According to a regulatory filing, the company raised $12.27M in venture capital funding. The SEC filing notes 14 unnamed backers participated and cites a final target fixed at €17M. Chef'd says it will use the funds to expand operations and is hiring to support that growth. Chef'd operates a recipe-and-ingredient delivery service that lets customers buy individual meals (not a subscription) created in partnership with food publications and celebrity chefs. The company ran an Indiegogo crowdfunding campaign last year to recruit early users. Founder and CEO Kyle Ransford said the new funding was led by Ransford and Chris Growney rather than traditional VCs, which the team says gives them freedom to avoid a forced subscription model. Chef'd can deliver nationwide today, though delivery days are more limited outside the West Coast. The company plans to open a fulfillment center in Philadelphia to enable East Coast deliveries on five days a week. Ransford declined to share total order or customer counts but said 30–40% of customers are returning, and a meaningful share reorder specific meals. Chef'd has now raised a total of $6.2 million.

Team