Rares operates a social investing platform and the first alternative asset marketplace exclusively for sneakers, regulated by the U.S. Securities and Exchange Commission. The platform lets users buy and sell fractional ownership (shares) of extremely rare and high‑value sneakers. Rares aims to financially empower sneaker culture and its participants and to create broader access to collectible sneakers through fractional ownership. The company highlights its first major acquisition, the Air Yeezy prototype, which it purchased for $1.8 million. Post‑fundraise plans include growing the team, expanding product and inventory, and enhancing its ability to deliver ultra‑rare and valuable assets to communities that created sneaker culture. Launched in April 2021, Rares positions itself as an emerging standard in the billion‑dollar global sneaker market and seeks to use fractional ownership as an inroad to investing for the average consumer.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2021