Realworld offers a mobile app that simplifies and streamlines real-world tasks across finance, health, work and life, connecting users to tools and products across categories. The app personalizes task lists and provides step-by-step lessons explaining adult tasks in simple terms, plus timely reminders to keep members on track. Founded by CEO Genevieve Bellaire, the company positions itself as a one-stop-shop to navigate adulthood for the next generation of consumers. Realworld closed a $3.2M funding round to support its growth. The company intends to use the funds to double the size of the team, launch new product features, and scale growth. No revenue or user metrics were disclosed in the article. Realworld offers more than 90 step-by-step playbooks designed to guide Gen Z users through adulthood tasks such as budgeting, moving, and salary negotiation. The playbooks customize instructions based on a user’s goals and circumstances, and the company highlights a 15-playbook “starter pack” covering core adult needs like taxes and finding an apartment. Realworld plans to launch its first mobile app next month and aims to evolve into a platform, marketplace, and community where users can access services and peer advice. The company initially charged for playbook access but has made them free and is considering subscription fees and concierge-oriented support as monetization paths. Realworld emphasizes becoming a single point of entry to discover services (insurance, investing, healthcare booking) and practical next steps for life milestones. The startup characterizes its mission as “simplifying adulthood” for young adults entering the workforce.

Total raised

$7M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2022