• Realworld

  Participated · Equity · Jun 2022

  Realworld offers a mobile app that simplifies and streamlines real-world tasks across finance, health, work and life, connecting users to tools and products across categories. The app personalizes task lists and provides step-by-step lessons explaining adult tasks in simple terms, plus timely reminders to keep members on track. Founded by CEO Genevieve Bellaire, the company positions itself as a one-stop-shop to navigate adulthood for the next generation of consumers. Realworld closed a $3.2M funding round to support its growth. The company intends to use the funds to double the size of the team, launch new product features, and scale growth. No revenue or user metrics were disclosed in the article. Realworld offers more than 90 step-by-step playbooks designed to guide Gen Z users through adulthood tasks such as budgeting, moving, and salary negotiation. The playbooks customize instructions based on a user’s goals and circumstances, and the company highlights a 15-playbook “starter pack” covering core adult needs like taxes and finding an apartment. Realworld plans to launch its first mobile app next month and aims to evolve into a platform, marketplace, and community where users can access services and peer advice. The company initially charged for playbook access but has made them free and is considering subscription fees and concierge-oriented support as monetization paths. Realworld emphasizes becoming a single point of entry to discover services (insurance, investing, healthcare booking) and practical next steps for life milestones. The startup characterizes its mission as “simplifying adulthood” for young adults entering the workforce.

• Culina Health

  Participated · Seed · May 2022

  Culina Health, founded in 2020 by dietitians Vanessa Rissetto and Tamar Samuels, provides virtual access to registered dietitians for chronic disease prevention, wellness, and weight-loss counseling using its Culina Health Method. The company emphasizes culturally-affirming, nonjudgmental care and increasing diversity among nutrition providers. Culina already works with insurance companies and Medicare and says at least 70% of the U.S. can access its platform. The startup has served more than 10,000 patients to date. With the new funding it plans to expand and enhance its nutrition counseling, implement AI platforms to improve care efficiency and reduce clinician burden, and strengthen its leadership team with key hires. The company positions itself as offering personalized, clinically rigorous nutrition care rather than one-size-fits-all solutions. Culina Health operates a personalized nutrition platform that delivers clinical-level care exclusively through registered dietitians. The company has grown for 18 months via bootstrapping to a 20-practitioner practice and has delivered over 18,000 sessions to date. Culina is covered by most major insurance plans and works alongside existing care providers and insurers to make nutrition more affordable and accessible. The platform positions registered dietitians at the center of preventive and chronic-care nutrition, targeting broad demand for clinical nutrition services. Culina is based in Hoboken, NJ and serves patients across the United States. Funds from the announced round will support continued product development, technology investment, and geographic and service expansion.

• TO THE MARKET

  Participated · Series A · Oct 2021

  To The Market operates a proprietary platform that vets ethical and sustainable businesses and uses technology to connect brands with a syndicated network of suppliers. Founded in 2016 by Jane Mosbacher Morris, the company aims to democratize access to the global supply chain while protecting the environment and promoting women-founded businesses. Its syndicated supply chain includes over 200 makers in 50 countries and it supplies retailers such as Nordstrom Rack, TJ Maxx, Burlington and Bloomingdales. The company emphasizes ethical and sustainable retail manufacturing and says its vendor matrix gives it a competitive lead. To The Market weathered pandemic disruptions by offering diversified sourcing when makers were unable to get goods out of China. The company has about 20 employees and plans to use new funding to expand the team, develop technology and capture more market.

No current team members are available.