Rebuy offers an end-to-end SaaS personalization platform for e-commerce merchants—especially Shopify—combining AI with no-code/low-code tools to deliver upsells, cross-sells and post-purchase follow-ups. The company runs on close to 7,000 online stores, including about 10% of Shopify Plus merchants. Over the past 12 months it tripled revenue, more than doubled customer count, and says it is well into the eight-figure annual recurring revenue stage. Rebuy serves more than 4 billion web requests per month, over 1 billion of which are behavioral analytics streaming into its AI engine. The business employs roughly 70 people and plans to expand technology development, hiring, and integrations to pursue a multi-platform future. Upcoming product work includes Rebuy Search, Rebuy Intelligence Graph and a Visual Editor to enrich personalization across touchpoints. Rebuy is an omnichannel personalization platform exclusively for Shopify and Shopify Plus merchants, delivering AI-powered product recommendations, post-purchase follow-ups, personalized reorder pages, a post-purchase offer engine, a custom shopping cart, and marketing tools. Launched in 2017 as a self-funded company, it expanded from a repeat-order app into a full suite of onsite personalization solutions and an API-first architecture that supports headless sites and third-party integrations. The company powers onsite personalization for more than 2,700 Shopify merchants, including brands such as Primal Kitchen, Fanjoy, Something Navy, and Magic Spoon. Merchants typically see average order value lift of 5% up to 20%, with some shops generating over 15% of total revenue from Rebuy. Over the past 12 months Rebuy has tripled annual recurring revenue, more than doubled its customer base, is cash-flow positive, processes over 2 billion requests per month, and has analyzed more than $6 billion in merchant transactions. Rebuy plans to use the new capital to rapidly grow engineering and sales teams, accelerate its product roadmap, and expand its partner network with top marketing agencies and e-commerce consultants.

Total raised

$21M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2023