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The Venture Codex

Sidekick Partners

1919 McKinney Ave, Suite 100, Dallas, TX, 75201, United States

Overview

Sidekick is a value-add venture capital firm that invests in early-stage startups and focuses on the consumer and technology sectors. The Sidekick community members have deep networks and are based primarily in New York, Texas, and California. Our members fall into three main buckets: successful entrepreneurs, private equity executives, and Fortune 100 executives. Our community is excited to provide strategic value every step of the way.

Total investments
18
Lead investments
4
Investments · 12mo
2
Active investors
1

Sector focus

  • Venture Capital
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Investment portfolio

  • LemonEdge

    Participated · Series A · Jul 2026

    LemonEdge builds a fund accounting platform for private markets that consolidates legacy processes into a single system of record, emphasizing automation, auditability and governance. The product leverages AI to drive modern investor reporting and analytics and to reduce time spent on traditional fund accounting tasks. Leadership mentioned in coverage includes David Thomas O'Malley and Gareth Hewitt. The company raised a $21 million Series A led by Blackstone to support growth and product development. Investor commentary indicates confidence in LemonEdge's product-market fit in private markets fund accounting.

  • Lantern

    Participated · Seed · Oct 2025

    Lantern was born out of Headphones.com’s need to boost repeat purchases, evolving into a standalone loyalty infrastructure that integrates directly with Shopify stores. The platform handles customer account creation, loyalty points, referrals, and even forum-based engagement, all embedded natively in the Shopify checkout flow. For Headphones.com, Lantern lifted repeat purchase rates from 30% to 50% and shortened the average time to a second purchase from 198 days to 98 days. Current customers include skincare brand Counter (>$200 million in annual revenue) and footwear company Vessi. The startup differentiates itself from rivals like LoyaltyLion and Yotpo by supporting flexible, non-points-only reward mechanics and an in-checkout “wallet” experience that avoids pop-ups or redirects. Lantern employs eight full-time staff, including two former Shopify designers who helped build the Polaris design system. With fresh funding, the team plans to incorporate AI-driven insights and recommendations to further improve merchant retention strategies.

  • Orb

    Led · Equity · Apr 2025

    Founded in 2023 by Doug Suttles and Jamie Steven, Orb builds on the legacy of Speedtest.net by going beyond raw bandwidth to evaluate latency, jitter, packet loss, and consistency over time. Its app generates an overall “Orb score” (0–100) that indicates connection stability and advises users on fixes; scores above 80 are considered good. Orb employs large language models to translate network diagnostics into plain-English explanations and recommendations. The software is available free on iOS, Android, macOS, Windows, Linux, and can be installed on devices such as Raspberry Pi and routers for continuous monitoring. Upcoming features include shared monitoring so a trusted party can remotely watch another user’s network, plus “recipes” that test access to specific services like Zoom, Netflix, or Google Drive. While the consumer version will stay free, Orb plans to license its analytics and alerting stack to enterprises and ISPs for revenue. To date, the company has secured $3.8 million in outside capital to fund product development and enterprise integrations.

  • SafeGuard Privacy

    Led · Equity · Aug 2024

    SafeGuard Privacy offers a SaaS-based privacy compliance management and collaboration platform used by global brands, agencies, publishers, technology companies, and trade organizations. The platform delivers independent assessments, workflow management, and governance tools to help organizations evaluate privacy programs, mitigate risk, and demonstrate compliance. SafeGuard powers the IAB Diligence Platform and provides the backbone for the Network Advertising Initiative (NAI) and the BBB National Programs CARU SafeHarbor. Its Vendor Compliance Hub streamlines the RFI process so vendors can demonstrate privacy compliance to partners and reduce third-party liability. The company is led by CEO Richy Glassberg and serves companies of all sizes. SafeGuard Privacy closed a $3.6M funding round, reflecting recent investor support for its product and market position. SafeGuard Privacy is a New York-based provider of a SaaS privacy-compliance platform that enables publishers, agencies, brands, data providers and tech platforms to assess, audit, and comply with global privacy requirements. Its platform offers independent assessments of privacy programs alongside workflow management and governance tools such as policy wizards, training, secure document storage, real-time reporting, and auditing capabilities. The product is intended to help organizations mitigate risk, demonstrate compliance, and save time and money. Clients cited in the article include Business Online, CafeMedia, Habu, Neustar (a TransUnion company), and Publisher's Clearing House. The company plans to use the new funding to accelerate business and operations expansion.

  • CoverForce

    Participated · Seed · Oct 2023

    CoverForce builds a unified API platform that enables instant quoting, payment, binding and policy issuance for commercial insurance. Its marketplace connects brokers, wholesalers, and agencies to national carriers such as AmTrust, Chubb, Liberty Mutual, and Travelers across lines including Workers' Compensation, General Liability, BOP and Cyber. The platform standardizes data flows and digitizes workflows to reduce integration time from months to weeks, lowering partners' R&D costs and manual processing. CoverForce partners with over 20 of the largest insurance wholesalers and networks in America and supports more than 9,600 producers nationwide. The company offers flexible APIs and customized enterprise software to embed insurance workflows inside agency-facing and direct-to-consumer applications. With the new funding, CoverForce plans to expand platform capabilities, onboard additional carriers and distributors, invest in AI-driven tools, and grow its engineering team. CoverForce provides an API-driven platform that digitally connects agencies and corporate customers with insurance carriers and is launching a suite of products for agency networks, wholesalers, and software companies. Its core infrastructure and customized software enable agents to receive instant quotes from top, best-fit carriers and to bind and pay with one click. For carriers, the platform unlocks new distribution channels while preserving carrier control over access. CoverForce emerged from stealth and is a product of the University of Pennsylvania’s Innovation Fund. The company reports that 3,500 users have used its platform during recent months of operation. It completed a $5M seed funding round to support its launch and growth.

Team