ReFiBuy develops infrastructure that transforms product catalogs so they can be evaluated, compared, and recommended by AI agents. The company describes its work as creating Agentic Commerce Optimization to bridge the gap between current retailer catalogs and agent-driven purchasing workflows. Its product aims to make product data machine-usable for discovery and purchase decisions on AI platforms. ReFiBuy announced an oversubscribed $13.6M Seed raise, providing its current financial runway. The company presented the funding as a response to most brands and retailers not being ready for agentic commerce and as a way to help them adapt.

Total raised

$15M

Funding rounds

2

Latest round

Seed

Latest activity

May 2026