Reflex operates an online marketplace that connects brands and retailers with experienced retail associates on demand to fill callouts, no-shows, holidays, omnichannel support and other short-term needs. The platform is designed to help retailers avoid overspending or underspending on labor while preserving the in-store customer experience. Workers can find nearby retail shifts with brands they love and get paid fast, offering flexible work that accommodates modern schedules. Many national brands, including Faherty, use Reflex to support store operations. Reflex emerged from stealth with a $4.5M seed round, bringing total capital raised to $5.95M after a $1.45M pre-seed in 2021. The company plans to expand across Texas through the remainder of 2022, enter additional major U.S. retail markets over the next 18 months, enhance its product experience, and accelerate hiring across operations, growth and engineering.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2022