Reputation is the creator of the Reputation Experience Management (RXM) category and offers an interaction-to-action platform that translates solicited and unsolicited feedback into prescriptive insights. Its technology aggregates public and private feedback data and uses patented algorithms behind Reputation Score X to provide an index of brand performance. Thousands of global customers, including GM, Greystar, Kaiser Permanente, Sutter Health and AutoNation, use the platform, and the company integrates with over 250 partners such as Google, Facebook, Salesforce and Amazon. Reputation has surpassed $100 million in annual recurring revenue, a key SaaS milestone. The company plans to use the new capital to drive product innovation, expand its customer and partnership ecosystem, and fuel international expansion, which is already growing at more than 80% year-over-year. Reputation.com provides an enterprise platform that aggregates public and third-party data (including social sentiment and reviews) and applies algorithms to produce a Reputation Score and actionable insights for brands. The company serves major verticals including automotive (three of the top five OEMs and over 10,000 U.S. dealerships), healthcare (250 customers, including three of the top five), and property management (more than 100 companies), as well as financial services, hospitality and retail. It pivoted from a consumer-focused business (founded in 2006 as ReputationDefender by Michael Fertik) to concentrate on enterprise clients and sold the consumer arm to a private-equity firm. The platform integrates closely with Google as a data and optimization partner and uses unstructured data sources beyond traditional NPS surveys. Future plans described by management include expanding the tech stack to source more primary feedback (customer surveys and feedback forms) and to support further global expansion, while addressing privacy and personal-data handling implications. The company’s growth and expanded product scope have driven a notable increase in valuation in the latest round. Reputation.com provides a SaaS online reputation management platform that aggregates feedback from review sites, social media and mobile surveys into an enterprise dashboard. The platform enables enterprises to respond to consumer feedback from a single interface, speed issue resolution and improve customer and patient satisfaction. It has managed tens of millions of consumer reviews and interactions across hundreds of thousands of online points of presence spanning 77 industry verticals, including healthcare, retail, automotive and restaurants. The company holds over 20 awarded patents for its technology. Features include syndicating reviews and survey results to practitioner and location web pages, mining online conversations for trends, spotting operational improvement areas and triggering corrective actions. Shrey Bhatia serves as President and CEO. Reputation.com delivers technology solutions that help individuals monitor and control what the web says about them. Its products address social networks, social media, online search, data brokers and people-search databases. The company was founded in 2006 and is led by founder and CEO Michael Fertik. Reputation.com serves customers in more than 100 countries and maintains an office in Germany. It closed a $41M Series D financing and plans to use the capital to increase operations and expand the scope of its solutions.

Total raised

$241M

Funding rounds

4

Latest round

Equity

Latest activity

Jan 2022