Marlin Equity Partners
1301 Manhattan Avenue, Hermosa Beach, CA, 90254, United States
Overview
Marlin Equity Partners is a private equity firm focused on providing corporate parents, shareholders, and other stakeholders with tailored solutions that meet their business and liquidity needs. A Marlin primarily invests in businesses that are in the process of undergoing varying degrees of operational, financial, or market-driven change where their capital base, industry relationships, and an extensive network of operational resources will significantly strengthen a company’s outlook and enhance value. The private equity firm was formed in 2005 and is based in Hermosa Beach, California, USA.
- Total investments
- 3
- Lead investments
- 3
- Investments · 12mo
- 0
- Active investors
- 9
Sector focus
- Finance
- Financial Services
- Venture Capital
Investment portfolio
- Didomi
Led · Equity · Jul 2025
Didomi provides global data privacy and user consent solutions that help enterprises collect, manage, and activate user preferences across channels. Its offerings address consent management, privacy governance, and user self-service to improve compliance, increase trust, and optimize marketing and advertising outcomes. The company was founded in 2017 and is headquartered in Paris, France. Didomi's technology empowers over 1,500 clients in 35 countries. The company says it will use new funding to drive product innovation and expand its enterprise-grade privacy solutions. Didomi also acquired Sourcepoint as part of its expansion, integrating a practical privacy platform used by more than 200 enterprise customers. Didomi provides a developer-focused consent and preferences management platform that works across desktop and mobile websites, mobile apps and connected TVs. The product stores and syncs preferences across devices and produces auditable records to help companies comply with privacy regulations. Didomi says it already handles billions of consent interactions per month in Europe and focuses on premium clients such as Rakuten, Orange, Giphy and Weight Watchers International. The company plans to make its product more developer friendly by building open APIs and open-source SDKs. With new funding it will hire additional local marketing and sales teams and open offices in Germany, Spain and the U.S. Didomi positions itself to help brands and publishers navigate evolving privacy frameworks like GDPR and recent browser and OS tracking changes.
- Reputation
Led · Equity · Jan 2022
Reputation is the creator of the Reputation Experience Management (RXM) category and offers an interaction-to-action platform that translates solicited and unsolicited feedback into prescriptive insights. Its technology aggregates public and private feedback data and uses patented algorithms behind Reputation Score X to provide an index of brand performance. Thousands of global customers, including GM, Greystar, Kaiser Permanente, Sutter Health and AutoNation, use the platform, and the company integrates with over 250 partners such as Google, Facebook, Salesforce and Amazon. Reputation has surpassed $100 million in annual recurring revenue, a key SaaS milestone. The company plans to use the new capital to drive product innovation, expand its customer and partnership ecosystem, and fuel international expansion, which is already growing at more than 80% year-over-year. Reputation.com provides an enterprise platform that aggregates public and third-party data (including social sentiment and reviews) and applies algorithms to produce a Reputation Score and actionable insights for brands. The company serves major verticals including automotive (three of the top five OEMs and over 10,000 U.S. dealerships), healthcare (250 customers, including three of the top five), and property management (more than 100 companies), as well as financial services, hospitality and retail. It pivoted from a consumer-focused business (founded in 2006 as ReputationDefender by Michael Fertik) to concentrate on enterprise clients and sold the consumer arm to a private-equity firm. The platform integrates closely with Google as a data and optimization partner and uses unstructured data sources beyond traditional NPS surveys. Future plans described by management include expanding the tech stack to source more primary feedback (customer surveys and feedback forms) and to support further global expansion, while addressing privacy and personal-data handling implications. The company’s growth and expanded product scope have driven a notable increase in valuation in the latest round. Reputation.com provides a SaaS online reputation management platform that aggregates feedback from review sites, social media and mobile surveys into an enterprise dashboard. The platform enables enterprises to respond to consumer feedback from a single interface, speed issue resolution and improve customer and patient satisfaction. It has managed tens of millions of consumer reviews and interactions across hundreds of thousands of online points of presence spanning 77 industry verticals, including healthcare, retail, automotive and restaurants. The company holds over 20 awarded patents for its technology. Features include syndicating reviews and survey results to practitioner and location web pages, mining online conversations for trends, spotting operational improvement areas and triggering corrective actions. Shrey Bhatia serves as President and CEO. Reputation.com delivers technology solutions that help individuals monitor and control what the web says about them. Its products address social networks, social media, online search, data brokers and people-search databases. The company was founded in 2006 and is led by founder and CEO Michael Fertik. Reputation.com serves customers in more than 100 countries and maintains an office in Germany. It closed a $41M Series D financing and plans to use the capital to increase operations and expand the scope of its solutions.
- Predictix
Led · Equity · Dec 2014
Predictix offers cloud-native predictive and prescriptive analytics solutions for retailers, covering Merchandise Planning, Assortment and Category Management, Demand Forecasting, Price Optimization and Supply Chain Optimization. The company sells these capabilities as SaaS and reported over 40% growth in SaaS subscriptions in 2015. Its customer base includes three of the top 10 U.S. retailers and five of the top 15 global retailers, and it has signed 15 consumer packaged goods companies to collaborate on forecasting and in-stock improvements. Key 2015 milestones included implementing Assortment Planning in seven months at a top-10 U.S. retailer and a rollout with a top-10 U.S. grocer that combines assortment, forecasting and price management. Gartner positioned Predictix as a Leader in the 2015 Magic Quadrant for Merchandise Assortment Management Applications and noted Predictix as the only cloud-native solution in the Leaders quadrant. The company announced a strategic partnership with Infor that included a $25 million minority investment and said it is building on 2015 successes into 2016. Predictix positions its solutions to drive tens to hundreds of millions in benefits for retailers by improving assortments, forecasting accuracy and omni-channel fulfillment. Predictix provides predictive, cloud-native retail applications that leverage Big Data and advanced predictive and prescriptive analytics to optimize planning, merchandising, forecasting and supply chain decisions. Its applications run on the LogicBlox Smart Database, a hybrid transaction/analytical processing (HTAP) database. The company emphasizes real-time performance and scalability to enable even the largest retailers to optimize decisions and adapt to changing needs. Predictix says its solutions help retailers make decisions for more than 8 billion store-SKU combinations generating $168 billion in annual sales. Gartner’s July 2014 Magic Quadrant for Merchandise Assortment Management Applications rated Predictix highest on ability to execute and furthest on completeness of vision within the Challengers Quadrant. The company plans to use a recent $15 million investment to deepen retail expertise, accelerate momentum and support strategic growth and global scaling.