Retention Science offers a retention marketing platform that leverages big data analytics and predictive algorithms to profile customer behavior and create individualized retention campaigns for online retailers. The company is led by CEO Jerry Jao and Scott Schnaars, head of global sales and marketing. In June 2014 it raised $7M in Series A financing to support growth. In conjunction with the funding the company said it will use the proceeds to accelerate hiring and strengthen its sales and marketing team. The round also resulted in board additions: Greg Bettinelli of Upfront Ventures and Kirsten Green of Forerunner Ventures joined the board. The company is based in Santa Monica, California. Retention Science develops analytics technology that pulls together large volumes of data to give retailers insights on customer behavior and price sensitivity. Its platform can inform promotion adjustments by identifying how price sensitive customers are. The company was selected for the SAP Focus startup program and received a free instance of SAP Hana plus mentorship from SAP executives. Customers include The Honest Company and CafePress, and the firm says its technology has helped increase customer spending by up to 133 percent. Retention Science was founded by Jerry Jao and is based in Santa Monica. The startup has attracted investor interest as it builds its customer base. Retention Science provides e-commerce businesses with a big-data retention marketing platform that applies analytics to improve customer retention. It collects customer demographic, social and behavioral data and unites those signals with real-time web viewing patterns and purchase history to predict the most relevant campaigns. The platform dynamically creates personalized offers based on each customer's unique characteristics. Its learning engine uses algorithms and statistical modeling to build custom retention-optimization strategies. The company is led by co-founders Jerry Jao (CEO) and Andrew Waage (CTO) and emerged from the MuckerLab accelerator. Retention Science has raised $1.3M in seed funding; the article does not disclose revenue or user metrics.

Total raised

$9M

Funding rounds

3

Latest round

Series A

Latest activity

Aug 2014