rooom provides a software platform for creating immersive 3D spaces and digital experiences accessible on phones and computers, used for virtual showrooms and interactive product presentations. Founded by Hans Elstner, the company shifted from a consumer focus to B2B in 2018 and plans to further open the platform to creators. It serves notable corporate clients — about one-third of DAX companies use its solutions — and reports roughly 45,000 registered users and about 80 employees. The product emphasizes realistic, explorable digital rooms where users can view, discuss, and learn about products and services. rooom aims to deepen penetration in sectors such as HR, learning, and manufacturing while improving content-creation tools and partnerships. The company completed a recent funding round despite challenging market conditions and a lengthy fundraising process.

Total raised

$18M

Funding rounds

1

Latest round

Equity

Latest activity

Jul 2024