Participated · Equity · Jul 2024

rooom provides a software platform for creating immersive 3D spaces and digital experiences accessible on phones and computers, used for virtual showrooms and interactive product presentations. Founded by Hans Elstner, the company shifted from a consumer focus to B2B in 2018 and plans to further open the platform to creators. It serves notable corporate clients — about one-third of DAX companies use its solutions — and reports roughly 45,000 registered users and about 80 employees. The product emphasizes realistic, explorable digital rooms where users can view, discuss, and learn about products and services. rooom aims to deepen penetration in sectors such as HR, learning, and manufacturing while improving content-creation tools and partnerships. The company completed a recent funding round despite challenging market conditions and a lengthy fundraising process.

Led · Equity · Oct 2021

ysura is a Munich-headquartered SaaS company focused solely on the pharma and life-science industry, offering a proprietary Customer Interaction Platform built with an omnichannel methodology. The platform includes a CRM, add-on accelerators, and the in-house developed yRoom augmented video technology, all delivered as cloud-based, multi-tier architecture not constrained by third-party backbones. The user-centric platform is designed to enable sales reps to deliver the right information at the right time across face-to-face, virtual, and hybrid engagements with HCPs. ysura emphasizes usability and compliance, positioning its solutions for niche businesses, medium companies, and large global enterprises. The company plans to use the newly secured capital to enhance product offerings, expand consulting services to help pharma firms transition to omnichannel organizations, and grow its European footprint. It will also increase headcount by 50% over the next 12 months across its Munich headquarters and its office in Spain.