Sampler operates an end-to-end digital platform that enables consumer packaged goods brands to target, distribute, track, and measure online product sampling campaigns. The platform is used by over 300 brands across more than 24 countries and has reached over 50 million consumers globally. Notable clients cited include Unilever, Henkel, Kimberly‑Clark, L'Oréal, and Nestlé. Sampler is headquartered in Toronto with offices in New York and Chicago. The company is positioning to expand across North America and Europe and to accelerate growth through non‑dilutive financing. Recent financing activity indicates the company is leveraging its revenue to fund expansion rather than relying solely on equity rounds. Sampler is a digital product-sampling platform that enables consumer packaged goods companies to create and manage sampling programs that drive consumer trials, online reviews, and CRM opt-ins. Its customers include major brands such as L’Oréal, Unilever, Nestlé, and Henkel. Headquartered in Toronto with offices in New York and Chicago, Sampler positions itself as the world’s leading direct-to-consumer product sampling platform. The company says demand for its platform has surged as brands pair sampling with modern digital marketing; it noted Amazon is piloting a similar offering. Sampler recently expanded its team with hires from Foursquare, Nielsen, and Amobee and plans to use the new funding to grow its sales, marketing, and product teams. The announcement follows the company’s participation in accelerators including The DMZ, 500 Startups, and Founders Factory. Sampler operates a SaaS platform that helps consumer packaged goods companies distribute promotional offers and product samples digitally. Brands integrate Sampler into remarketing channels like social media pages, websites, and digital or print ads to target specific audiences and gather feedback. The company positions its service to avoid attracting "Freebie Hunters," instead encouraging brands to reach existing fans or use samples as targeted calls to action. At the time of reporting Sampler had 89 clients and 250,000 customers had used the app to pick up samples. The company raised $1 million from Canadian investors including Bank Development Canada, MaRs IAF, and David Perkins. Sampler also participated in TechCrunch's TC Radio pitch-off, where it impressed judges with its traction and mission. Sampler is a Toronto-based startup that produces a brand-marketing SaaS designed to turn Facebook fans into brand ambassadors. Its product targets consumer packaged goods (CPG) companies by helping convert social followers into experiential brand advocates. The company announced it secured $645,000 in funding led by The MaRS Investment Accelerator Fund, with Export Development Canada and Ryerson Futures also participating. No revenue or user metrics were disclosed in the article. The MaRS IAF said it believed Sampler had identified a solution to a big challenge for CPGs and is excited to help build out the company’s vision. Sampler is notable for winning the 2014 Startup Next powered by Google for Entrepreneurs competition.

Total raised

$6M

Funding rounds

4

Latest round

Debt Financing

Latest activity

Aug 2019