Shopkirana is a B2B grocery firm that sells groceries directly to kirana merchants and provides brands with market knowledge and distribution support. Founded in Indore in 2015, it concentrated on tier-2 cities after tests in Mumbai and Indore. The startup operates in eight cities across Madhya Pradesh, Uttar Pradesh, Rajasthan and Gujarat and serves 50,000 kirana outlets. Co-founders Deepak Dhanotiya, Sumit Ghorawat and Tanutejas Saraswat are former consumer-products executives. The company says it has perfected a methodology to launch in a new location every 15 days and follows a 'solve first, scale afterwards' approach to preserve unit economics. According to co-founder Sumit Ghorawat, Shopkirana is the first in the segment to reach operational break-even. Management plans to take the business to a national scale, targeting adoption by kirana stores, legacy consumer-goods brands and D2C brands. ShopKirana is an Indore-based B2B e-commerce platform that connects retailers and brands through a mobile app. The platform enables retailers to buy in real time, track stock on their phones, reduce inventory and generate better sales. It also provides services such as logistics, banking and loan facilities, and recently launched its own staples labels. According to the company, it operates across 30 cities, empowers about 100,000 retailers and claims to impact roughly 50 million customers across six states. ShopKirana competes with players including Jumbotail, Gramfactory and Udaan. With new funding the company plans to bolster operations in major tier-II cities, which the article notes account for 30% of India’s population. ShopKirana is an app-based B2B e-commerce platform that integrates retailer demand and connects retailers directly with brands and suppliers to secure competitive prices and single sourcing. The platform services grocery and FMCG stakeholders and provides value-added services including logistics, banking, loans, IT and ordering systems. It aggregates retailer orders and passes them to brands, enabling promotions and product launches directly to small shopkeepers. The company says it will use the new capital to expand operations to 10 more cities over the coming year. ShopKirana is targeting one lakh retailers as part of its expansion plans. The startup was founded in February 2015 and is based in Indore.

Total raised

$50M

Funding rounds

3

Latest round

Equity

Latest activity

Jan 2024