Signpost offers a platform used by thousands of local businesses to collect reviews, manage contact lists, create offers, and run basic marketing and CRM functions. The company aggregates behavioral data from over 70 million U.S. consumers to power personalization and timing of messages. Signpost says its tools have led to a 34% rise and revenue lifts of 14%, on average. Financially, the company was cash-flow break-even as of early 2019, reports 43% year-over-year growth in its core product, and has under one percent customer churn. It is hiring across three locations: New York (HQ), Austin, and Denver. The new funding will be used to expand Signpost's technology and customer base. Signpost offers consumer marketing tools that manage customers' presence on sites like Yelp and automate outreach. The product uses data from sources such as credit card transactions and social media to send targeted marketing messages that aim to drive sales, referrals and reviews. Once configured, the system automates these processes. The company has repositioned from a small-business focus to billing itself as an "automated CRM for B2C businesses." The article notes a new capital infusion, indicating recent fundraising activity but provides no operating metrics in the text. Signpost offers an online marketing platform for small businesses that optimizes customer conversion and acquisition. The platform has expanded beyond customer conversion to include managing business presence on sites like Yelp, remarketing campaigns, and enterprise-like lifecycle marketing automation. That automation enables business owners to simply "flip a switch" and create targeted digital and mobile marketing campaigns. Signpost positions this level of advanced marketing automation—previously available only to larger corporations—for smaller businesses. The company says it has more than 10,000 customers and has tripled its team in the past year to 75 employees. Signpost has raised a total of $15 million in funding. Signpost describes itself as an "AdSense for local commerce," offering merchants tools to run marketing campaigns on web and mobile through roughly 1,200 partners, including Google Offers. The product emphasizes targeted and "utilization" offers (promotions for slow periods) and integrates with services like Constant Contact, MailChimp, Yelp review rewards, and Facebook. Since shifting to a monthly subscription plan in January, Signpost has added about 3,500 merchants and reports roughly a 93% monthly renewal rate. The company recently rolled out a new website, cleaner emails, an enhanced merchant center with analytics and comparison metrics versus services like Google and Yelp. Signpost has a small team (24 employees) and is rapidly scaling its sales organization, hiring Christopher DePatria as VP of Revenue and adding 25 sales hires this quarter. Management says future product work will focus on making the publisher side easier to integrate with minimal technical work and incremental monetization.

Total raised

$86M

Funding rounds

4

Latest round

Equity

Latest activity

Jul 2019