Founded in 2019 by Mike Prytkov, Simple delivers weight-loss coaching through its AI assistant, Avo, which tailors nutrition, fasting, movement, and habit recommendations to each user. The app eschews generic calorie tracking in favor of real-time, individualized feedback, handling more than 100,000 daily coaching conversations and processing nearly 300,000 meal logs. Simple reports 700,000 subscribers and an annual recurring revenue run-rate of $160 million, and Prytkov says the business is already profitable. Its competitive set includes Noom, WeightWatchers, and MyFitnessPal, yet Simple differentiates itself with closed-loop LLM-driven personalization and by serving as a behavioral companion for GLP-1 medication users. Future product plans include deeper GLP-1 integrations, women’s health and midlife programs, and broader wellness modules covering sleep, stress, and movement. Prytkov’s long-term vision is for Simple to become the "Duolingo of health," a daily, engaging companion for building healthy habits.

Total raised

$40M

Funding rounds

2

Latest round

Series B

Latest activity

Oct 2025