Palta
International House, 1 St Katharine's Way, London, E1W 1UN, United Kingdom
Overview
Palta is a health and well-being technology company led by entrepreneurs. Palta creates and develops products for the preventive healthcare of its users. Through its consumer mobile apps such as Flo, Simple, Zing, and others.
- Total investments
- 2
- Lead investments
- 1
- Investments · 12mo
- 0
- Active investors
- 4
Sector focus
- Health Care
- mHealth
- Personal Health
- Wellness
Investment portfolio
- Pallie AI
Participated · Seed · Apr 2025
Pallie AI (a product of AI Companions, Inc.) develops an emotionally intelligent AI companion that engages users via popular messaging platforms to provide social, emotional, and health coaching. The companion analyzes Apple Health data and contextual signals (calendar events, news, weather) to deliver personalized wellbeing recommendations and long-term programs for activity, sleep, nutrition, and social connection. Pallie emphasizes natural, human-like conversation to reduce loneliness and boost motivation for healthier behaviors. The team is led by PhD researchers, data scientists, and health industry veterans, with Ivan Zolotukhin named as CEO and founder. The product is available in beta and requires no additional app download, integrating directly into users’ existing messaging apps. The company plans to use new funding to enhance the AI’s capabilities, expand its wellness program catalog, and scale the platform globally.
- Simple
Led · Series A · Dec 2020
Founded in 2019 by Mike Prytkov, Simple delivers weight-loss coaching through its AI assistant, Avo, which tailors nutrition, fasting, movement, and habit recommendations to each user. The app eschews generic calorie tracking in favor of real-time, individualized feedback, handling more than 100,000 daily coaching conversations and processing nearly 300,000 meal logs. Simple reports 700,000 subscribers and an annual recurring revenue run-rate of $160 million, and Prytkov says the business is already profitable. Its competitive set includes Noom, WeightWatchers, and MyFitnessPal, yet Simple differentiates itself with closed-loop LLM-driven personalization and by serving as a behavioral companion for GLP-1 medication users. Future product plans include deeper GLP-1 integrations, women’s health and midlife programs, and broader wellness modules covering sleep, stress, and movement. Prytkov’s long-term vision is for Simple to become the "Duolingo of health," a daily, engaging companion for building healthy habits.