Founded in 2016, Slurrp Farm (parent: Wholsum Food Pvt. Ltd.) develops and sells millet-based porridges, cereals, puffed snacks, pancakes, dosa mixes, cake mixes and other healthy products targeted at children. The brand positions itself as a nutritious alternative within India’s fast-growing kids’ food segment and has Bollywood actress Anushka Sharma as an investor and brand ambassador. To date the company has raised about $18 million across several rounds, including a prior $7 million Series B led by the Investment Corporation of Dubai and a Rs 60 crore ($7.2 million) Series C tranche in January 2024 backed by Fireside Ventures and Raed Capital. For FY25, operating revenue grew 30 % year-on-year to Rs 95.6 crore while net losses widened 29 % to Rs 32.7 crore, reflecting continued investment in growth. The latest capital will augment the firm’s long-term financial resources and support product expansion and distribution scale-up. Post-transaction, the company’s valuation has risen 59 % to roughly $90 million.

Total raised

$13M

Funding rounds

3

Latest round

Series C

Latest activity

Feb 2026