Smeetz SA provides a data-driven ticketing platform and dynamic pricing tools that enable attractions and cultural venues to sell tickets, memberships, dynamic packages, merchandising and add-ons through multiple digital channels and marketplaces. The platform uses AI to help customers launch products faster and capture additional revenue beyond ticket sales. The company is focused on establishing dynamic pricing across the attractions industry. In June 2022 Smeetz completed a $4.1M Series A to support that expansion. Proceeds will be used to grow human resources and to invest in research and development. A second closing is planned in the coming months. Smeetz offers a flexible booking and marketing software that manages bookings, attendee management and targeted digital marketing for a wide range of activities and events. Its platform integrates into websites and aims to increase revenue through smart pricing, sales predictions and targeted campaigns. The company is developing an AI-driven smart pricing model that will adjust discounts based on factors such as demand, weather forecasts and sales evolution to encourage advance bookings. Smeetz plans to expand into additional regional verticals including nightclubs, tourist offices and festivals and to grow further into the Swiss-German market and the rest of Europe. The startup was founded in 2017 and is based in Lausanne. Its current financing position includes €1.3 million raised to date and plans for a €2.3 million Series A in the first half of 2021.

Total raised

$5M

Funding rounds

2

Latest round

Series A

Latest activity

Jun 2022