Society Brands is a Canton, OH-based tech-enabled consumer products company that acquires and operates e-commerce-native DTC and marketplace brands. Led by CEO Michael Sirpilla, the company owns and operates seven distinct brands including Capsule Supplies, Barnesmith, Power Theory, and Wolf Tactical. It acquires e-commerce native brands, offering entrepreneurs liquidity while allowing them to remain involved and roll equity into Society Brands’ platform. Additional brands are currently in the company’s acquisition pipeline. Society Brands raised an additional $25M in equity funding and had most recently secured $11M in a round led by Gullane Capital, with Callais Capital and North Coast Ventures also participating. The company plans to use proceeds to continue acquiring brands, further build out its operating team and infrastructure, and provide financial strength to its balance sheet. Society Brands acquires e-commerce native consumer products brands with a heavy concentration on Amazon (and their own DTC sites) and offers a founder-friendly model that encourages sellers to stay on as Brand Presidents. Launched in October 2020, the company is positioned as a tech-enabled platform that shares best practices and resources across acquired brands. It plans to use capital to accelerate acquisitions of Amazon FBA businesses, hire additional talent, expand its operating platform, and build proprietary technology for deal sourcing. Leadership touts collective e-commerce experience that has generated over $2 billion in sales and participation in two billion-dollar M&A consolidations. The company projects growing its portfolio to over $1 billion in revenue in the next few years. Society Brands emphasizes a community-driven approach to integration and founder alignment.

Total raised

$229M

Funding rounds

3

Latest round

Equity

Latest activity

Oct 2023