Soothe Healthcare’s flagship product is Paree Sanitary Pads, launched in 2016 through offline FMCG distribution channels. The company has expanded into international markets, added new product verticals, and doubled its manufacturing capabilities. It intends to use the fresh capital to grow distribution channels, deepen reach to women across Tier II and III Indian markets, and strengthen marketing and working capital. The company positions itself as a social impact-driven personal-hygiene brand focused on affordable, high-quality products for women. Leadership under Founder and CEO Sahil Dharia emphasizes value and social impact as core to the brand’s growth strategy. Financially, the company completed a fresh funding round after its previous raise in August 2021. Soothe Healthcare is a homegrown personal-hygiene company with a portfolio that includes flagship Paree sanitary pads and recently launched baby diapers Super Cute's. The brand has grown over twofold in the past 12 months and operates as an omnichannel business combining deep offline distribution across India, modern trade, hypermarkets and a D2C online presence. The company plans to expand in-house manufacturing and invest in best-in-class machinery to support the Make in India initiative. It will deploy proceeds to scale production, invest in marketing and distribution, and launch innovative new products. Sahil Dharia is the founder and CEO. The company has raised a total of INR 230 crore to date.

Total raised

$35M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2022