Spotzot aggregates in-store and online promotions and delivers them via free publisher APIs to power loyalty programs, comparison shopping, and local checkins. The platform searches thousands of sources each day for deals that are valid at over 400,000 merchant locations and distributes offers across a network that includes ShopSavvy, Shopkick, CardStar, and Geodelic. Each API call captures an anonymous consumer ID plus location and intent signals (product category, merchant, keyword, mall, and brand), allowing the company to track buyer behavior and present personalized deals. Spotzot says this depth of deal content and contextual targeting drives higher click-through rates and conversions for advertisers. In early testing, 45% of shoppers who clicked a merchant page showed repeat engagement indicative of purchase intent. The company plans to use new funding to accelerate platform growth and expand its sales and engineering teams.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Nov 2011