SteelHouse provides a cloud-based platform that enables marketers to drive measurable performance across retargeting, prospecting, social, and mobile campaigns. Led by President and CEO Mark Douglas, the company serves over 2,000 clients and has managed approximately 40,000 campaigns, including work for many top 100 brands. The platform centralizes campaign management and performance measurement across multiple channels. SteelHouse raised $49M to continue to grow operations. The company intends to use the funds to expand its operations and support continued growth. SteelHouse is based in Los Angeles, CA. SteelHouse provides a Behavioral Commerce platform that delivers Real Time Offers and award-winning Retargeting and Acquisition products to eCommerce retailers. The platform segments shoppers by shopping personalities and buying behaviors and deploys personalized offers in real time across devices and the web. SteelHouse says this enables retailers to reach qualified shoppers at the moment they are most receptive, driving conversions and revenue. The company has received multiple industry awards, including ad:tech Innovation Award and honors at Under The Radar and Launch: Silicon Valley. Its team includes veterans from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles and intends to use new funding to grow aggressively and accelerate product rollout.

Total raised

$55M

Funding rounds

2

Latest round

Equity

Latest activity

Dec 2015