Stellapps began by building a Digital Access Network (DAN) offering end-to-end digitised supply-chain solutions and has expanded into value-added dairy products under the mooMark brand. The company leverages IoT, advanced analytics and artificial intelligence, and partnerships with financial, insurance, veterinary, and cattle-nutrition providers to create value for small farmers and stakeholders. mooMark uses a tech-powered, low-capex approach for contract manufacturing and private labeling of traceable value-added dairy products, emphasising product traceability and reduced carbon footprints at the farm level. Stellapps' solutions are deployed in over 42,000 villages and digitise the flow of more than 14 million liters of milk every day. Financially, the company has raised over USD 50 million to date, including a recent USD 26 million Series C (equity and debt) and a USD 18 million pre-Series C from Nutreco in October 2021. The company intends to use the new capital to scale mooMark across India, strengthen its export segment, and support FMCG, D2C, and HoReCa customers focused on sustainability and traceability. Stellapps offers Internet-of-Things and digital solutions for the dairy supply chain, including smartMoo technology to enhance productivity, milk quality, and traceability. Its platform enables ecosystem partnerships to give farmers access to financial services, quality nutrition, and veterinary care, while its mooPay arm delivers digital payments, banking, savings, credit, and insurance. The company says it empowers farmers through technology, farm inputs, and market linkages and works with dairy farms, cooperatives, and private dairies across India, Nepal, Kenya, Bulgaria, Russia, and France. Stellapps plans to use the new funding to scale its traceability network and extend its digital footprint. The firm was incubated at the Rural Technology Business Incubator at IIT Madras and has previously received seed funding from Omnivore Partners. Stellapps is an IIT‑Madras incubated dairytech company that provides end-to-end farm optimization and monitoring solutions to dairy farmers and cooperatives. The startup leverages IoT, cloud, mobility, big data and analytics to improve milk production, procurement, cold chain, animal insurance and farmer payments. Its products and mechanization tools aim to maximize farmer profits while minimizing effort across the agri-dairy supply chain. Stellapps was founded by Ranjith Mukundan and Venkatesh Seshasayee and is based in Bengaluru. The company has previously raised a Series A from Blume Ventures and counts Flipkart executive chairman Binny Bansal among its supporters. It is currently raising follow-on capital as part of its Series B activity, indicating an active growth/expansion phase. Stellapps develops a full-stack IoT platform that spans precision farming, milk procurement, cold chain logistics and processing for the dairy sector. Its product suite includes SmartFarms, smartAMCU, ConTrak, AgRupay and MooKare. The company serves dairy clients across India, Nepal, Kenya, Bulgaria, Russia and France. Founded in April 2011 and incubated at the rural technology business incubator in IIT Madras, Stellapps combines hardware (wearables) and software to monitor milk quantity and quality and cattle health. The startup plans to use new capital for product development and geographic and commercial expansion, including wearable devices and cold‑chain infrastructure to help reduce costs for dairy value‑chain participants. Stellapps provides an end-to-end IoT data collection and analytics stack for the dairy supply chain, covering farm wearables, procurement sensors, cold-chain monitoring, payments, and insurance products. Its product suite includes SmartFarms, smartAMCU, ConTrak, AgRupay, and MooKare, and the full stack employs 26 different sensors across the chain. Wearable devices capture animal-specific data, quality sensors measure milk fat at collection sites, and cold-chain sensors monitor storage conditions; records are sent to company headquarters and to farmers via SMS. Stellapps reports having captured over $1 million of transaction data and serves dairy farms, cooperatives, and private dairies. Upfront hardware and platform costs range from $500–$1,500 with cloud service fees of $8–$10 per month, and the company is working with local banks to finance upfront costs. The system is designed for smallholder farms, runs on 2G data speeds, and Stellapps is developing a proprietary antenna to address rural connectivity issues. The company is pursuing international expansion and white‑label partnerships, with use in parts of Nepal and Kenya and plans to white‑label with agricultural retailers in France.

Total raised

$67M

Funding rounds

6

Latest round

Series C

Latest activity

Aug 2025