Strava's core product is a fitness app used by athletes and fitness enthusiasts worldwide. The company is based in San Francisco and is led by CEO Michael Martin. In May 2025 Strava raised an undisclosed financing at a $2.2 billion valuation that included debt. The round was led by Sequoia Capital with participation from existing investors TCV, Jackson Square Ventures and Go4it Capital. Strava said it will use the funds to expand operations and broaden its business reach. In April 2025 the company acquired Runna, a UK-based tech company developing personalized running training plans and coaching. Strava operates a mobile activity and fitness tracking app (iOS and Android) with community and networking features such as virtual competitions and community goal-setting. The app is free to download with in-app purchases for premium subscription features. In 2020 the company reported strong user growth, adding more than 2 million new "athletes" per month and claiming 70 million members across 195 countries. Earlier in the year Strava debuted Strava Metro, an aggregated and anonymized data service offered free to approved city planners and transportation managers. The company attributes part of its 2020 growth to COVID-19–driven increases in outdoor activity and expects to expand its reach further. Recent funding will be used to develop new features and accelerate user growth. Strava offers free mobile apps and a website that help athletes discover and plan workouts, record and share activities, and analyze and compare performance. The platform serves both professional and amateur athletes. In 2014 it expanded to connect athletes in 11 languages across 23 sports. Strava was founded in 2009 by Mark Gainey, who is CEO. The company raised $18.5M in financing and intends to use the funds to expand its service globally. Its core product remains the activity-tracking and social network for athletes across multiple sports and geographies. Strava builds GPS-based web and mobile applications that let athletes (including Garmin users) track milestones and compete against themselves and others. The company was founded by Michael Horvath and Mark Gainey and is based in San Francisco. It is available on iPhone and Android and has focused on cycling to date. Strava raised new funding to broaden its product beyond cycling into running and triathlon in the near term. The company plans to expand further onto mobile platforms and grow its international presence. The articles do not report revenue or user metrics. Strava is a San Francisco-based developer of web and mobile apps for athletes, founded by Michael Horvath and Mark Gainey. Its core product is a GPS-based solution that delivers comparison and competition data so users can track milestones and compete. At the time of the article, Strava's offerings primarily served cyclists and supported a range of Garmin Forerunner and Edge devices (Forerunner 110, 205, 301, 305, 310XT, 405, 405CX; Edge 305, 605, 705, 500). The company also had an iPhone app in beta. Strava said it would use the new funding to expand its team, add products and services for athletes beyond cycling, and broaden its Strava Mobs athlete communities.

Total raised

$145M

Funding rounds

5

Latest round

Series F

Latest activity

Nov 2020