Stuf partners with property owners to turn basements, garages and other spaces in commercial buildings into rentable storage, creating cash-flow opportunities for landlords and convenient amenities for nearby customers. Its digital-first platform lets users book, pay for and access storage via mobile devices, while the company employs IoT, access control and security solutions to remotely manage its national portfolio. Founded in 2020 and led by CEO Katharine Lau, Stuf combines real-estate partnerships with technology to scale physical storage capacity without heavy property ownership. The company plans to use its recent funding to expand nationally and grow its footprint in existing and new markets. It also intends to invest in brand awareness among consumers and landlords and to expand its teams across real estate, engineering, marketing and operations. The business model emphasizes turning underused commercial building spaces into monetizable storage assets through a technology-enabled operating stack. Stuf transforms basements and other unused spaces into self-storage locations by signing revenue-sharing deals with landlords and converting the spaces for use. The company emphasizes interior design to create a warm, inviting environment rather than the sterile feel of traditional facilities. Stuf can tour a site and open it for storage in four to six weeks. It currently operates three locations in San Francisco and New York, and its initial spaces reached roughly 90% capacity within three months. Pricing is reported to be on par with traditional self-storage (example Brooklyn listings: $172.51/month for a 10×6 and $43 for a 5×3). The startup aims to open new locations nationwide and launch more than 100,000 square feet of storage space in 2021.

Total raised

$13M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2023