Summer International identifies influential social creators and uses social media and live-commerce data to incubate and launch beauty, skincare and wellness brands. The company was founded in Singapore in 2018 and is based in Los Angeles and South Korea, operating across the United States, South Korea, Singapore, the Philippines and Indonesia. It was launched alongside influencer-marketing firm Gushcloud International and leverages its own supply chain plus a network of live-commerce and social-commerce distributors, mainly micro-influencers in Southeast Asia. Brands are sold via e-commerce platforms, social and live-commerce channels, big-box stores, and its proprietary Summer.store social commerce network. Summer has incubated brands including Baby Face with Singaporean influencer Jamie Chua (over 1.2 million followers) and HANJAN, a wellness brand that launched at Coachella and partnered with Nicole Scherzinger. The company uses engagement, pricing and demographic data from its distribution network to inform product development and help creators launch market-fit products.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Nov 2022