SuperCircle operates a digital operating system that ingests more than 50 garment-level data points to create a ‘digital twin’ for each item, allowing its proprietary AI sort engine to route apparel, footwear, home and health textiles to the most profitable and sustainable next-life option across 50+ reuse and recycling channels. The platform supports post-consumer trade-ins as well as post-industrial disposition, serving over 75 retail partners including J.Crew, GUESS, Reformation, FIGS and Parachute Home. To date, the company has diverted more than 6 million textiles from landfill and pledges to surpass 1 billion items by 2030. Retailers use SuperCircle to comply with emerging Extended Producer Responsibility regulations while reducing write-downs on excess, damaged or returned inventory. The system converts what was once a cost center into a revenue generator by unlocking incremental value from unsold or returned goods. Series A funding is earmarked for expanding reverse-logistics infrastructure, deepening supply-chain integrations and advancing the data architecture that underpins compliance reporting. Headquartered in New York, SuperCircle positions itself as the critical operating layer powering circular supply chains across North America.

Total raised

$31M

Funding rounds

2

Latest round

Series A

Latest activity

Dec 2025