Swaypay automatically detects purchases from partnering brands and pays users cash back when they post about those products on TikTok. Payouts vary by post performance and brand, ranging from about $2 up to $100, with an average payout near $15 and some users earning back 100% of a purchase. The app also offers viral-bounty incentives for outsized hits and can license user videos back to brands, sharing revenue with creators. Majmundar positions Swaypay as a new fintech category that flips traditional influencer marketing toward everyday shoppers and micro-creators. The startup has attracted brands such as Nike, Champion and McDonald’s as partners and is focused primarily on TikTok while eyeing additional platforms in the future. Swaypay reports roughly 10,000 signups and more than 50 million views of user-made TikTok videos since last November; the founder said some users earn enough to receive 1099s.

Total raised

$4M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2022