Tabby started as a BNPL pioneer in the Middle East and has broadened into online and in‑store payments and wider financial services. Its core products include online/in‑store BNPL, the Tabby Card for flexible spending, Tabby Plus subscription rewards, and Tabby Shop for longer‑term payment plans. The company says it is profitable, serves 15 million customers, and supports more than 40,000 brands and merchants. Tabby reports annualized transaction volume has doubled to over $10 billion, and management attributes improved profitability to new product launches that increased usage frequency. The fintech has expanded via acquisitions such as Tweeq, a Saudi digital wallet provider, and is building digital accounts, payments, money‑management tools and remittance offerings. It serves major merchants including Amazon, Adidas, IKEA, Samsung, and Noon and is positioning itself to scale into a broader financial ecosystem. Tabby operates a buy now, pay later platform and is described as the top financial services and shopping app in the Middle East and North Africa. The company securitized up to $700 million in receivables via a J.P. Morgan-led pre-IPO asset-backed debt facility, the largest such fintech deal in the region. It also concurrently extended its Series D financing to close $250 million with participation from Hassana Investment Company, Saudi Venture Capital (SVC), and Soros Capital Management. The financings strengthen Tabby’s balance sheet and provide additional capital to support expansion of its financial services and shopping products. Tabby serves roughly 10 million customers and 30,000 retailers and will use the proceeds to amplify reach, market penetration, and product innovation. Company leadership framed the securitization as a regional milestone reflecting rapid growth in the fintech landscape. Tabby provides BNPL checkout and in‑store payment services across Saudi Arabia, the UAE and Kuwait, working with more than 30,000 brands and serving over 10 million users. The company claims profitability and reports a threefold revenue growth, with an annualized transaction volume of over $6 billion. Tabby has expanded product offerings including Tabby Cards (adopted in over 4,000 stores) and Tabby Shop, which showcases over 500,000 products. Management moved the headquarters from Dubai to Riyadh and is preparing for a potential IPO on the Saudi exchange. The startup says it will invest further in its core markets and roll out additional credit and financial‑services products such as payments and savings. Tabby is a shopping and financial services app in the MENA region offering buy-now-pay-later and related consumer finance products. Its core product is a BNPL service integrated across online and offline retail, supported by the Tabby app and Tabby Card. The company reports over 4 million active customers, more than 20,000 daily installs, over 5 million monthly store visits, and over 280,000 Tabby Cards issued in the UAE. Tabby partners with over 15,000 businesses, including major retailers such as H&M, Adidas, IKEA, SHEIN, noon, and Bloomingdale’s. It is active in Saudi Arabia, the UAE and Kuwait and says it is valued at $660 million in its latest equity round. The additional financing will support its core BNPL business and enable serving more customers, retailers, and purchases. Tabby operates a BNPL platform that lets users make flexible, cost-free installment payments both online and in-store with global and regional retailers. The company has expanded beyond Saudi Arabia, the UAE and Kuwait to include operations in Egypt and recently launched a cards program. Tabby says more than 3 million users now shop with the service across 10,000+ brands, and it has issued over 150,000 Tabby Cards with in-store sales representing more than 10% of volumes. Revenues have increased fivefold over the past year. The company plans to expand its product line into a broader set of consumer financial services and has begun offering a product for everyday purchases that lets customers without credit cards pay at the end of the month. Tabby has raised capital and is positioning to deepen engagement as customers transact more frequently.

Total raised

$1.8B

Funding rounds

8

Latest round

Series E

Latest activity

Feb 2025