Ten Thousand is a New York City–based men's activewear brand focused on performance-driven apparel tested by elite athletes. The company offers apparel, accessories, and equipment for athletes ranging from crossfitters to endurance runners. Its products emphasize athlete-led design and precision for customers who train with purpose. Ten Thousand competes within the global athleticwear market, which the article notes exceeds $100 billion. The brand has attracted institutional investors and is positioning to lead the premium men's performance apparel category. Financially, it completed a Series A in 2023 that raised $21.5 million and has secured additional capital in a subsequent Series B (terms undisclosed). Ten Thousand is a men's activewear brand that designs premium, purpose-built training apparel for serious and hybrid athletes. Its core product line emphasizes high-quality materials, attention to detail, and athlete-tested performance gear. The company has cultivated a strong following and claims one of the highest repeat-customer rates in the industry. Ten Thousand has built the Run Strong program to engage hybrid athletes and has activated at events like the Life Time Miami Marathon and Chicago Half Marathon, raising over $10,000 for the Life Time Foundation. With the new funding and partnerships, the company plans to grow its team, invest in inventory, explore retail, form larger partnerships, and expand marketing channels. The company is addressing customer demand and capacity constraints as a key operational focus.

Total raised

$22M

Funding rounds

2

Latest round

Series A

Latest activity

Jul 2023