Terminus is an account-based marketing (ABM) platform whose core product, the Terminus Engagement Hub, connects first- and third-party data to engagement channels including ads, chat, email, and web. With the acquisition of Zylotech (now Terminus CDP), the company says it is the only ABM platform with a standalone CDP purpose-built for B2B; the CDP continuously cleanses go-to-market data and helps discover buying committees at target accounts. Terminus has completed four acquisitions in the past three years and describes the CDP as integrated into its broader engagement offering. The company plans to use new capital to pursue M&A, accelerate international expansion, and fund future product development. Financially, Terminus received a $50 million debt facility from CIBC Innovation Banking and previously raised a $90 million Series C in 2021. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions, has been a G2 leader in ABM for 13 consecutive quarters, and employs over 300 people worldwide. Terminus builds an account-based marketing platform that brings sales and marketing together by treating targets as accounts rather than individual leads. Its platform includes a “data studio” that aggregates sales intelligence, account information and other data sources, plus a marketing engine for advertising, email and web campaigns and chatbot management. Some capabilities were built in-house and others acquired (chat functionality came via the acquisition of Ramble). CEO Tim Kopp says the company is “building the new marketing automation,” moving teams from lead-based to account-based approaches and addressing all points of engagement as a modern B2B marketing cloud. Terminus says it serves around 1,000 enterprise customers, including divisions of IBM, Salesforce and Thomson Reuters. The company raised new capital to grow its B2B marketing platform and has now raised about $120 million in total. Terminus offers an account-based marketing (ABM) platform that helps B2B marketers target key accounts, engage decision-makers, and accelerate pipeline velocity at scale. The platform is used by companies such as Salesforce, Domo, Vidyard, and Rosetta Stone. Since launching its ABM platform in 2015, Terminus has scaled from three co‑founders to more than 100 full‑time employees and reports 6X revenue growth and 3X customer growth in the past year. The company has tripled the size of its engineering team in 2017 and plans heavy investments in product and engineering. Over the next 18 months Terminus intends to add more than 100 jobs and open a West Coast office to expand operations. Terminus provides a B2B account-based marketing platform that lets marketers target accounts across mobile, social, display and video and integrates with 50+ ad exchanges to engage decision-makers. The company was co-founded in 2014 and is headquartered in Atlanta, Georgia. It serves over 130 customers, including Gainsight, Dun & Bradstreet, Vidyard, Influitive and Invoca. Terminus has 30 employees and plans to double headcount by the end of the year. The company reached $1.5M in revenue in 11 months. It intends to use new funding for product development and workforce expansion. Terminus offers a SaaS account-based marketing platform that enables customers to target, engage and accelerate accounts across all stages of the marketing and sales cycle. The company serves customers including Dun & Bradstreet, Infer, Influitive, SalesLoft, PGi, Vidyard and Yext. Terminus was founded in 2014 and is led by CEO Eric Spett. The company is based in Atlanta, Georgia and operates a platform-focused SaaS business model. It plans to use new capital to enhance its platform, expand its Atlanta headquarters and grow headcount to more than 50 employees.

Total raised

$160M

Funding rounds

6

Latest round

Debt Financing

Latest activity

Nov 2021