Terragon is a data and cloud marketing-technology company that converts telco channels into mobile advertising inventory and provides cloud analytics and marketing tools to telecom and financial-services clients. Its flagship product Adrenaline evolved into the Terragon Marketing Cloud, which holds over 150 million segmented profiles in Nigeria and connects to major online publishers via a DSP. The platform enables clients to target consumers across online and offline channels, link to online sales and payment systems, and monetize telco data for marketers. Terragon lists partners and clients including Microsoft, Unilever, Access, Fidelity, FCMB and telcos such as MTN, and reports a customer retention rate above 50% quarter over quarter. Revenue has grown tenfold since its 2018 Series A, and the company projects 100% year‑over‑year growth through 2023. Terragon plans to strengthen cloud‑native capabilities, develop localized ML and AI, expand across Africa (already active in Ghana and Kenya), and deepen collaborations with AWS, Microsoft, and telecom partners. Terragon is a Lagos-based marketing-technology company that offers a consumer insight and activation platform aggregating, organising and enriching first-party customer data. Founded in 2011, the platform helps brands personalise engagement across preferred channels, target prospective customers and measure ad campaign effectiveness while remaining data-privacy compliant without relying on third-party cookies. The company operates across Nigeria, Ghana, Kenya, South Africa and Egypt and has amassed more than 100 million user profiles across Africa. Terragon monetises first-party data and provides advertisers with tools to gather, aggregate and act on customer data. Reported plans include expanding geographic reach, broadening the product suite and developing new partnerships as it scales into new markets. Co-founder and Managing Director Elo Umeh said the investment will help accelerate pan-African market expansion, product development and talent sourcing. Terragon develops a data analytics platform (including its Adrenaline product) that lets clients drill into behavioral and demographic combinations, run video and SMS campaigns, and connect campaigns to online sales and payments. The platform captures consumer signals across web, mobile and mobile‑money channels and is designed to operate channel‑agnostically. Terragon emphasizes data governance and security, saying Adrenaline was built on a comprehensive data governance framework and that it is working with Deloitte to implement ISO/IEC 27001 standards. The company serves sectors including fast‑moving consumer goods, financial services, gaming and betting, and NGOs, and employs about 100 people across Nigeria, Kenya, Ghana and South Africa. Terragon says it has been in business eight years, is profitable, was bootstrapped until this investment, and generates roughly $4–$5 million in annual revenue. Management is pursuing continental dominance in Africa with plans to consider licensing the technology into Southeast Asia and Latin America and exploring expansion in Asia and the Americas.

Total raised

$14M

Funding rounds

3

Latest round

Series B

Latest activity

Jul 2023