• Terragon Group

  Participated · Series B · Jul 2023

  Terragon is a data and cloud marketing-technology company that converts telco channels into mobile advertising inventory and provides cloud analytics and marketing tools to telecom and financial-services clients. Its flagship product Adrenaline evolved into the Terragon Marketing Cloud, which holds over 150 million segmented profiles in Nigeria and connects to major online publishers via a DSP. The platform enables clients to target consumers across online and offline channels, link to online sales and payment systems, and monetize telco data for marketers. Terragon lists partners and clients including Microsoft, Unilever, Access, Fidelity, FCMB and telcos such as MTN, and reports a customer retention rate above 50% quarter over quarter. Revenue has grown tenfold since its 2018 Series A, and the company projects 100% year‑over‑year growth through 2023. Terragon plans to strengthen cloud‑native capabilities, develop localized ML and AI, expand across Africa (already active in Ghana and Kenya), and deepen collaborations with AWS, Microsoft, and telecom partners. Terragon is a Lagos-based marketing-technology company that offers a consumer insight and activation platform aggregating, organising and enriching first-party customer data. Founded in 2011, the platform helps brands personalise engagement across preferred channels, target prospective customers and measure ad campaign effectiveness while remaining data-privacy compliant without relying on third-party cookies. The company operates across Nigeria, Ghana, Kenya, South Africa and Egypt and has amassed more than 100 million user profiles across Africa. Terragon monetises first-party data and provides advertisers with tools to gather, aggregate and act on customer data. Reported plans include expanding geographic reach, broadening the product suite and developing new partnerships as it scales into new markets. Co-founder and Managing Director Elo Umeh said the investment will help accelerate pan-African market expansion, product development and talent sourcing. Terragon develops a data analytics platform (including its Adrenaline product) that lets clients drill into behavioral and demographic combinations, run video and SMS campaigns, and connect campaigns to online sales and payments. The platform captures consumer signals across web, mobile and mobile‑money channels and is designed to operate channel‑agnostically. Terragon emphasizes data governance and security, saying Adrenaline was built on a comprehensive data governance framework and that it is working with Deloitte to implement ISO/IEC 27001 standards. The company serves sectors including fast‑moving consumer goods, financial services, gaming and betting, and NGOs, and employs about 100 people across Nigeria, Kenya, Ghana and South Africa. Terragon says it has been in business eight years, is profitable, was bootstrapped until this investment, and generates roughly $4–$5 million in annual revenue. Management is pursuing continental dominance in Africa with plans to consider licensing the technology into Southeast Asia and Latin America and exploring expansion in Asia and the Americas.

• Almentor

  Led · Series C · Mar 2023

  almentor operates an Arabic online video learning platform offering courses for individuals, corporations, and government entities. The company has worked with more than 950 mentors to create over 1,000 online courses and recently launched monthly and annual subscription plans providing unlimited access to a library of over 700 courses. Course topics include health, humanities, technology, entrepreneurship, business management, lifestyle, drama, sports, corporate communication, and digital media. almentor targets a market of more than 400 million Arabic speakers with underserved educational needs. The company plans to increase investment in its B2C segment and expand into Saudi Arabia. Leadership includes CEO Dr. Ihab Fikry, COO Ibrahim Kamel, and other named executives responsible for customer, technology, business development, finance, and content production. Almentor operates a continuous e-learning platform curating top-rated video-based training programs and talks delivered by subject-matter experts, available through both B2C and B2B channels. The platform offers what it describes as the largest high-quality Arabic video learning library, including paid courses, free talks, crash courses and books. Almentor reports over 2 million successful learning experiences and more than 80 enterprise partnerships across the MENA region. The company was founded by Dr. Ihab Fikry and Ibrahim Kamel, is Dubai, UAE–based, launched in 2016 and officially rolled out its platform in January 2018. Financially, Almentor has raised $6.5M in a Series B that brings total funding to $14.5M since inception. Investors and the company say the next phase of growth will focus on expanding access to the estimated 430 million Arabic-speaking population.

• Almentor

  Participated · Series B · May 2021

  Almentor.net is an online video learning platform founded in 2016 that produces Arabic (and some English) courses across fields including business, technology, health, humanities and media. The platform develops content in-house and offers a flagship B2C store, a white-label B2B offering for companies, and special projects for government bodies. Almentor sells individual courses for $20–$30 for lifetime access and plans to introduce a subscription model (unlimited access to its library) in June. The company claims more than 1 million registered users, roughly 12,000 videos, and has delivered over 2 million learning experiences. It has executed 78 B2B deals and maintains offices in Dubai, Cairo and Saudi Arabia. With the new funding, Almentor intends to improve content production and quality and expand education efforts across the MENA region. Almentor.net operates a catalogue of exclusive training videos and expert talks in Arabic and English across topics including health, technology, humanities, entrepreneurship and business management. The platform hosts more than 10,000 videos and aims to expand its roster of mentors and course offerings. The startup says it has been experiencing 350% year-on-year growth. It plans to use new funding to accelerate course development and introduce more enriching learning experiences for young people to boost personal development and confidence. Almentor.net was founded in 2016 and maintains a Cairo office in addition to its Dubai base. Since launch the company has raised a total of $8 million.

No current team members are available.