The Baker’s Dozen is a Mumbai-based D2C bakery founded in 2013 by Sneh Jain and Aditi Handa, offering around 55 products including sourdough bread, cakes, cookies and crackers. The brand sells through online partners such as Zepto, Blinkit, BigBasket, Amazon and Flipkart and is present in more than 40 cities, while drawing the majority of sales from New Delhi, Mumbai and Bengaluru. It has partnered with Reliance across 200–300 Reliance Smart stores and aims to expand to about 3,000–4,000 stores by FY24-25. Proceeds from the latest round are earmarked for distribution growth into non-metro and international markets, and for marketing and brand-building. The company targets doubling its business every 18–24 months and aims to become a Rs 500 crore brand within five years. Current operating metrics include monthly revenue of about Rs 5 crore and an ARR of Rs 60–70 crore, and the firm anticipates reaching EBITDA breakeven by April–May. The Baker's Dozen is a Mumbai-based direct-to-consumer bakery brand founded in 2013 by Sneh Jain and Aditi Handa. It began with sourdough and has expanded its portfolio to sponge cakes, artisan breads, cookies, pre-mixes, butters, crackers, lavash and breadsticks. The brand operates more than 100 own stores and over 1,000 retail touchpoints across 25 cities and reports having sold over a million sourdoughs. TBD aims to log fivefold growth in the next two years and is focused on product and shelf-life innovation to adapt to changing lifestyles. The recent $5 million pre-Series A, raised in a mix of debt and equity and led by Fireside Ventures, will be used for product innovation, team building, brand marketing, distribution expansion and ramping up its tech play.

Total raised

$9M

Funding rounds

3

Latest round

Equity

Latest activity

Jan 2024