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The Venture Codex

She Capital

C1, SDA Market, opposite IIT Main Gate, New Delhi, Delhi, 110016, India

Overview

She Capital is an early-stage fund investing in high growth women-led or women-centric businesses.

Total investments
4
Lead investments
2
Investments · 12mo
0
Active investors
1
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Investment portfolio

  • The baker’s dozen

    Participated · Equity · Jan 2024

    The Baker’s Dozen is a Mumbai-based D2C bakery founded in 2013 by Sneh Jain and Aditi Handa, offering around 55 products including sourdough bread, cakes, cookies and crackers. The brand sells through online partners such as Zepto, Blinkit, BigBasket, Amazon and Flipkart and is present in more than 40 cities, while drawing the majority of sales from New Delhi, Mumbai and Bengaluru. It has partnered with Reliance across 200–300 Reliance Smart stores and aims to expand to about 3,000–4,000 stores by FY24-25. Proceeds from the latest round are earmarked for distribution growth into non-metro and international markets, and for marketing and brand-building. The company targets doubling its business every 18–24 months and aims to become a Rs 500 crore brand within five years. Current operating metrics include monthly revenue of about Rs 5 crore and an ARR of Rs 60–70 crore, and the firm anticipates reaching EBITDA breakeven by April–May. The Baker's Dozen is a Mumbai-based direct-to-consumer bakery brand founded in 2013 by Sneh Jain and Aditi Handa. It began with sourdough and has expanded its portfolio to sponge cakes, artisan breads, cookies, pre-mixes, butters, crackers, lavash and breadsticks. The brand operates more than 100 own stores and over 1,000 retail touchpoints across 25 cities and reports having sold over a million sourdoughs. TBD aims to log fivefold growth in the next two years and is focused on product and shelf-life innovation to adapt to changing lifestyles. The recent $5 million pre-Series A, raised in a mix of debt and equity and led by Fireside Ventures, will be used for product innovation, team building, brand marketing, distribution expansion and ramping up its tech play.

  • trezi

    Participated · Series A · Jan 2023

    Trezi is referenced only in the context of its latest funding event, with no further disclosures about its core product, target market, or business model in the available article. The company’s founding year, headquarters location, and team size are not mentioned. Likewise, the article provides no operating metrics such as revenue, users, or growth rates. Because the firm’s sector and offering are undisclosed, its competitive positioning and future roadmap remain unclear. The sole concrete information is that Trezi attracted Series A capital, indicating it is at an early growth stage and likely aiming to scale its operations. Without additional context, the strategic use of funds—whether for product development, market expansion, or hiring—cannot be determined. The article therefore leaves Trezi’s broader business narrative and financial health largely unaddressed.

  • Clovia

    Led · Series C · Dec 2020

    Clovia sells lingerie, innerwear, loungewear and is expanding into activewear and related categories. The company plans to use new capital to expand into new categories, push its brand message, enhance technology, and strengthen teams while pursuing organic and inorganic international opportunities. Clovia says it is loved by two million customers and aims to double that number in two to three years. The brand recorded 50% growth in FY20 versus FY19, with 85% of sales online; sleepwear and loungewear scaled 6X while maternity and feeding nightwear scaled 3X. It achieved profitability post lockdown with a double-digit EBITDA and manufactures almost one million units per month, shipping close to two million units per quarter. Clovia is present in 200+ stores across 50 locations. Clovia designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear through its direct e-store and partner marketplaces like Myntra, Jabong, Flipkart and Amazon. The company reports selling around 500,000 pieces of lingerie a month, with more than three-quarters of its business conducted online; it also operates 12 exclusive brand outlets and 100+ sales touch points including retail chains such as Central and Brand Factory. Around 60% of revenue comes from tier-II and tier-III cities. In the financial year ending March 31, 2018, Clovia recorded net sales of Rs 51.8 crore (a 34% rise) while narrowing losses from Rs 10.2 crore to Rs 8.6 crore; expenses rose 23.8% to Rs 60.8 crore. The company plans to deploy the latest proceeds toward product and technology development, scaling the brand portfolio, expanding to new geographies, increasing operational efficiencies and strengthening the team. Clovia is a direct-to-consumer lingerie brand that designs and manufactures its own products. Set up in 2013, the company said it currently ships over 250,000 units per month. The company has raised $4 million in a post-Series-A funding round from current and new investors, including Singularity Ventures and former Bennett Coleman & Co CEO Ravi Dhariwal. Clovia plans to utilise the funds for marketing, boosting product and technology development, and expanding sales channels. Co-founder and CEO Pankaj Vermani said the company welcomes new investors and looks forward to long-term relationships and learning from their experience. Clovia (run by Purple Panda Fashions Pvt Ltd) operates an online-first private-label lingerie and sleepwear business, selling its own Cloe brand. The company focuses on end-to-end control of sourcing, manufacturing and customer experience, and competes with players such as Zivame, Cilory, HerStyle and PrettySecrets. Management says Clovia has been growing at almost 100% every quarter over the last year. The firm plans to expand its footprint globally and move beyond e-commerce into offline retail. Funds will be used for product innovation and extensions, marketing, team development and to augment fulfilment capacity. The startup was founded in 2013 and was renamed from Cloe to Clovia to better align with its future strategy and product roadmap.

  • Samosa Singh

    Led · Series A · Jan 2020

    Samosa Singh develops reinvented samosas and gourmet snack variants, including kadai paneer, achaari murg, and a trademark chocolate samosa. The company says its products are 56% lower in fat than traditional samosas following over 100,000 hours of R&D. Founded in 2016 and based in Bengaluru, it already has an established presence in Bengaluru and Hyderabad. The brand plans aggressive geographic expansion across South India and intends to enter households via a delivery-through-cloud-kitchen model. Management aims to scale operations and increase production capacity, with a target of more than 100 cloud kitchens by the end of 2020.

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