The Joy Club, founded by Hannah Thomson and launched in December 2020, runs a wide range of live online events every weekday for retirees — from art classes and belly-dancing workouts to live music and expert talks. The women-led platform aims to tackle loneliness among older people by helping members try new things and form friendships both online and offline. The startup highlights a large, growing market in the UK, noting around 9 million internet-using retirees and that 90% of people aged 65–74 are regular internet users. The company says 65% of retirees feel ignored by consumer brands and positions itself to create products specifically designed for this demographic. The Joy Club has raised external capital to build out community features to better support member engagement and make it easier for users to form online and offline connections. The funding will also be used to scale the community so more people can enjoy a joyful retirement.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2022